1. Sue Fidler www.suefidler.com sue@suefidler.com

2. Sue Fidler e-communications on a budget

3. Sue Fidler Optimizing your website Communicating your messages

4. Sue Fidler Optimizing: Making your website work harder.

5. Sue Fidler Optimizing: search engine placement meta tags

6. Sue Fidler Optimizing: search engine placement

7. Sue Fidler

9. Optimizing: search engine placement meta tags TITLE = SITE OR PAGE NAME on search engines and browser window

10. Sue Fidler

11. Optimizing: search engine placement meta tags DESCRIPTION appears as description on search engines

12. Sue Fidler

13. Optimizing: search engine placement meta tags KEYWORDS what people might search for you by

14. Sue Fidler Optimizing: search engine placement meta tags site map

15. Sue Fidler Optimizing: search engine placement meta tags site map search engine registration CHECK you are listed FREE listings

16. Sue Fidler Make sure you are registered with all search engines - cheap search placement www.ineedhits.co.uk www.jayde.com www.wpromote.com www.enhance.com www.mixcat.com ‘buzz’ marketing - sites that talk about sites www.dmc.co.uk www.b3ta.com del.icio.us digg.com Optimizing: search engine placement

17. Sue Fidler Optimizing: search engine placement meta tags site map search engine registration links who links to you? how important are they?

18. Sue Fidler Optimizing: search engine placement

19. Sue Fidler Optimizing: search engine placement meta tags site map search engine registration links copy

20. Sue Fidler Optimizing: search engine placement HEADER 1

21. Sue Fidler Optimizing: your homepage make best use of your space

22. Sue Fidler Optimizing: your homepage make best use of your space

23. Sue Fidler

24. Communicating: Cheap communications and re-using copy

25. Sue Fidler Cheap Communications: email

26. Sue Fidler Cheap Communications: email cheap – no set up and £10 pcm easy – html editor, address book manager personalised – name and content instant regular name gathering from website form KNOW WHAT WORKS

27. Sue Fidler Cheap Communications: email social networks

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30. Cheap Communications: email social networks twitter

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32. Cheap Communications: email social networks twitter YouTube and Flicker

33. Sue Fidler Cheap Communications: email social networks twitter YouTube and Flicker blogs

34. Sue Fidler Cheap Communications: email blog

35. Sue Fidler

36. Cheap Communications: email blog

37. Sue Fidler

39. News, PR and web-watchers Build a list off online sites to send PR to: CharityComms mad.co.uk, PRWeek, NMA, Revolution, Brand Republic, Marketing Week… Building a Buzz:

40. Sue Fidler

42. Topical marketing: discussion boards email newsletters affiliate sites local groups amateur specialists regional and community groups myspace, facebook, beebo groups and networks Building a Buzz:

43. Sue Fidler Topical marketing: list topical keywords and phrases volunteer search build a spreadsheet divide by topic and type subject/interest area website/discussion forum/email list Building a Buzz:

44. Sue Fidler

45. Topical marketing: send them an email - ask them if they could support you: add to their site put in their e-newsletter add to their offline news give them a toolkit provide logo, copy, images, banners Building a Buzz:

46. Sue Fidler

47. ASK YOUR SUPPORTERS TO TALK ABOUT YOU ONLINE They may belong to networks, groups, forums and sites that we have never heard of…

48. Sue Fidler USEFUL RESOURCES PAPERS Passion Persistence and Partnership www.nfpsynergy.netwww.nfpsynergy.net COMMUNITY BUILDING Free, Online Discussion Groups http://www.managementhelp.org/gen_rsrc/newsgrps/newsgrps.htm Using Message Boards to Build Community http://www.icthubknowledgebase.org.uk/messageboards Options for Online Discussions - Using the Internet to facilitate policy discussions http://www.techsoup.org/learningcenter/internet/page5270.cfm EMAIL Why do email newsletters? http://www.icthubknowledgebase.org.uk/whydoenewshttp://www.icthubknowledgebase.org.uk/whydoenews Best practice for sending email newsletters http://www.icthubknowledgebase.org.uk/bulkemail Best practice for building and designing email newsletters http://www.icthubknowledgebase.org.uk/buildingnewsletters http://www.icthubknowledgebase.org.uk/buildingnewsletters lots more at http://www.charityemail.co.uk/resourceshttp://www.charityemail.co.uk/resources

49. Sue Fidler FORUMS TO JOIN/FOLLOW Charity Web Forum http://tech.groups.yahoo.com/group/charitywebforum/ Frogloop – very good articles on online fundraising etc http://www.frogloop.com/ Techsoup Community http://www.techsoup.org/community YouthNet blog http://www.youthnet.org/ynblog/blog/ TOOLS Google Analytics http://www.google.com/analytics/ Blogger http://www.blogger.com/home Feedburner http://www.feedburner.com/fb/a/home Google links checker google search “links:www.mydomain.org.uk” Who Links to Me http://wholinkstome.com/ Addictomatic http://addictomatic.com/ PR CharityComms mad.co.uk, PRWeek, NMA, Revolution, Brand Republic, Marketing Week… Search Search engine info; http://searchenginewatch.com/ www.ineedhits.co.uk www.jayde.com www.wpromote.com www.enhance.com www.mixcat.com ‘buzz’ marketing www.dmc.co.uk www.b3ta.com del.icio.us digg.com Addictomatic http://addictomatic.com/ FORUMS TO JOIN/FOLLOW Charity Web Forum http://tech.groups.yahoo.com/group/charitywebforum/ Frogloop – very good articles on online fundraising etc http://www.frogloop.com/ TOOLS Google Analytics http://www.google.com/analytics/ Blogger http://www.blogger.com/home http://www.blogger.com/home Feedburner http://www.feedburner.com/fb/a/home Google links checker google search “links:www.mydomain.org.uk” Addictomatic http://addictomatic.com/ Search engine info; http://searchenginewatch.com/

50. Sue Fidler www.suefidler.com sue@suefidler.com