1. Collaborating with The California Corporate College Leveraging Networks For Contract Education Success: Rhiannon Surrenda & Jon Wollenhaupt

2. B2b Procurement & The Digital Revolution 2014 State of B2B Procurement Study From the Acquity Group (Accenture) B2B suppliers have not caught up with B2B buyers’ growing digital acumen. 94% of business buyers do some form of online research. 77% of B2B buyers use Google search Skills Gap: The big takeaway is that there is a gap between buyers’ digital purchasing behaviors and suppliers’ digital presence.

3. Content is Key to Building an Online Presence Online content should be developed with the strategic purpose of giving empowered buyers the answers they need to make purchase decisions. Leveraging Networks For Contract Education Success: Content Development

4. Content Marketing The practice of creating and distributing content that is informative and helpful to potential customers. Good content then directs those customers back to your brand website, where you can capture and nurture leads. Successful content marketing creates positive associations with your brand. Leveraging Networks For Contract Education Success: Content Marketing

6. CA CC Website Content

12. CA CC Content Distribution Example Social Media - Facebook Engagement Impressions 756 Engagements 29

13. CA CC Content Distribution Example Social Media - LinkedIn Impressions +2,200 Engagement +10

14. CA CC Content Distribution Example LinkedIn Sponsored Post Targeted by Title

15. CA CC Content Distribution Example Social Media - Twitter Impressions 161 Engagements 4

16. CA CC Content Distribution Example Social Media – Twitter Analytics

17. CA CC Content Distribution Example Social Media – CA CC Twitter Profile

18. Leveraging Networks For Contract Education Success: Social Impressions What are Impressions? Potential impressions have always been an important metric for advertisers. For traditional media like newspaper, radio and TV, it has been one of the only metrics available to gauge success, and its relevance has stayed just as prominent throughout the advent of social media.

19. Leveraging Networks For Contract Education Success: Social Impressions What Do Impressions Mean? Potential impressions are an important part of measuring a brand’s impact. While follower count shows you the direct impact you can have on users, potential impression demonstrates the impact you’ve had on those users and the audience it’s helped you reach beyond your inner circle of influence.

20. Leveraging Networks For Contract Education Success: Twitter Engagement 1.@replies – when a user replies to your brand. 2.ReTweet – when a user directly shares your content, article, message, photos, or video with their audience. 3.Mentions – when a user mentions your brand handle, which become visible to their audiences/followers. 4.Favorites – when a user “stars” your post, showing support of your message, article, photo, or video.

21. Leveraging Networks For Contract Education Success: Twitter Engagement Added to Manufacturing Stories/Skills-gap-training list & follow Likes on Six Sigma Training post Like on ETI blog article repost ReTweet of article Mention of CA CC

22. Leveraging Networks For Contract Education Success: Twitter Engagements With Colleges

26. Engaging on social media with our contract education colleagues enables all of us to expand our reach to a larger audience, increasing impressions and engagements related to our success stories, marketing messages, and core business activities. Leveraging Networks For Contract Education Success: Collaboration

27. “Increasing your reputation on social media, through increased engagement and high-quality content syndication, will lead to increased online brand presence and awareness. Those increases will lead to more branded searches on Google, and the more branded searches your brand receives, the higher it’s likely to rank for non-branded keywords. There’s no specific way to improve your authority other than to give your audience a quality experience, but that’s where it all begins.” —Jayson DeMers, Contributor, Forbes.com Leveraging Networks For Contract Education Success: Building Your CE Brand

28. Leveraging Networks For Contract Education Success: Outbound Distribution

29. A Sample of Companies That Clicked Through To The Blog article

30. Total Impressions & Engagements for “CCC Responsive Training Solutions Article” Article OnlyImpressionsEngagements Facebook75629 LinkedIn2,20010 Twitter1614 Email3192284 Total6,309327 Engagement includes 54 clicks to the CA CC website

31. Leveraging Networks For Contract Education Success: Action Items 1.Engage with CA CC on Social Media to help extend the reach of content and messages that builds the awareness and credibility of Contract Education. Find us, follow us, like us on: Facebook, LinkedIn, Twitter. We will follow you back and share your stories, articles, and messages. Let’s build a powerful statewide network of connected CE practitioners.

32. Leveraging Networks For Contract Education Success: Action Items 2. Link referrals Link to each other’s websites. This an important fundamental of SEO. Google favors the content of websites that is linked to other sites of similar authority and business activity. Link traffic also provides a funnel of high–quality traffic that views more pages and stays longer, which reduces your site’s bounce rate.

33. Leveraging Networks For Contract Education Success: Action Items 3. For Our College Members Contact us regarding article development opportunities. We are always looking for new content for our blog, which we promote via social media and outbound marketing. Have a success story or other article idea? Contact us to discuss. jon@Cacorpcollege.com Rhiannon@cacorpcollege.com jon@Cacorpcollege.com