1. Getting Started in Multicultural Marketing: Careers, Resources and Everything you Need to Know or Where to Find it or Who to Ask Presented by Lisa Skriloff, President Multicultural Marketing Resources, Inc.

2. Agenda Careers in Multicultural Marketing Organizations, Conferences and Associations Resources Publications Research Resources Social Media

3. Careers at: Ad Agencies Corporations Public Relations Media

4. Top Asian American Ad Agencies

5. AHAA Members

6. ANA Multicultural Marketing & Diversity Committee

7. National Black Public Relations Society, Inc.

8. HPRA NY and LA

9. Organizations AdColor 4A’s MAIP AAF MPMS The Advertising Club of New York

10. AdColor

11. 4A’s MAIP

12. AAF MPMS

13. Most Promising 2016 Class Announced American Advertising Federation Announces 2016 Most Promising Multicultural Students Fifty top-performing college seniors selected by advertising industry executives to participate in the upcoming Most Promising Multicultural Students Program (MPMS) Washington, DC (November 3, 2015)—Designed to promote diversity and inclusion within the advertising and marketing-related industries, the first class of Most Promising Students participated in the program in 1997. Since then, over 800 students have been a part of MPMS and many have advanced to hold mid to upper management positions within the industry. On Thursday, October 29, nine advertising industry professionals representing agencies, media and clients gathered at the American Advertising Federation headquarters to select the 20 th class of Most Promising Multicultural Students, adding another 50 outstanding individuals to this impressive pool of talent. The 2016 judges represented DigitasLBi, ESPN, General Mills, GSD&M, Lapiz, Omnicom Media Group, Omnicom Group, Razorfish and Wieden+Kennedy. Students from AAF’s college chapter network were selected through a vetted application process that included essays, letters of recommendation, resumé and specific academic requirements. 2016 Most Promising Multicultural Students Class Taylor Moore Meghana Murthy Benjamin Ng Jane Ngo Kim Nguyen Jordan Orman-Weiss Rodolfo Otamendi Dimon Paige Jon Park Juan Pinon Ashlea Ramirez Juan Ramos Alexandra Rich Jermaine Richards Daglys Riva-Martinez Stephen Rivera Yolanda Saetern Anna Safren Catherine Samarista Rachel Shearer Joshua Sheetz Carter Smalley Jonel Turner Aya Watanabe Olivia Wilson Asia Adona Cristina Arcay Wipaporn Arwatchanakarn Benigno Bacolores Eliezer Blunes Chelsea Ceasor Yi-Chin Chang Kendal Coker Tien Dang Nikki Davis Ciara Dixon Cheryl Raux Anjanee Ferguson Jasmin Garcia Nicole Godreau Laura Gonzalez Ronald Hendricks Simone Jackson Asharae Jones Lidia Juarez Cameron Kirksey Paulina Liang Isabelle Loose Marissa Lopez Daniel Luong

14. Most Promising 2016 Class Announced With an average GPA of 3.6, this accomplished group of undergraduate seniors represents 21 states and 35 different schools across the country including Hawaii, Washington and Texas. MPMS is a four-day industry immersion that includes professional development workshops, agency visits and a recruiter’s expo. Leading agencies and companies have utilized the MPMS program year over year as a recruitment tool including Deutsch, General Mills, Leo Burnett, McCann Worldgroup, Omnicom Group, Publicis Groupe and Starcom Mediavest Group, among several others. In 2015, 55% of this sought-after group of young professionals was offered a full time position or internship during or soon after the conclusion of the program. Most Promising students represent the top of their class and have passionately demonstrated their future success in this industry through internships, leadership activities, community service, innovation and creativity. "MPMS has proven itself to be an exemplary program helping to fuel the continued diversification of our industry. Many MPMS alumni have gone on to become the budding leaders and trendsetters within the advertising business. 2016 will mark the program’s 20 th class and the caliber of excellence is once again higher than it has ever been." -Lori Hawthrone, Head of Talent Acquisition, Razorfish; 2016 MPMS Judge For over two decades, AAF has offered a myriad of programming that promotes and advances multiculturalism within the advertising industry including the Mosaic Awards, Mosaic Career Fairs and AdCamps. For more information about the AAF’s diversity programs including the Most Promising Multicultural Students Program, please visit the AAF website here or contact Kai Jones at kjones@aaf.orgkjones@aaf.org About the American Advertising Federation The American Advertising Federation (AAF), the nation’s oldest national advertising trade association, and the only association representing all facets of the advertising industry, is headquartered in Washington, DC, and acts as the "Unifying Voice for Advertising." The AAF’s membership is comprised of nearly 100 blue chip corporate members comprising the nation’s leading advertisers, advertising agencies, and media companies; a national network of nearly 200 local clubs representing 40,000 advertising professionals; and more than 200 AAF college chapters with more than 5,000 student members. The AAF operates a host of programs and initiatives including the Advertising Hall of Fame, the American Advertising Awards, the National Student Advertising Competition, the Mosaic Center on Multiculturalism, and summer AdCamps for high school students. For more information on the full range of AAF programming, visit membership.aaf.org. For the latest news and updates, connect with us on Facebook and follow us on Twitter.

15. The Advertising Club of New York i’mPART

16. How to Participate 1)Visit https://makesnaps.com/imPARTofDIVERSITY to create an image that you can use to update your Facebook, LinkedIn, Twitter and/or Instagram profile pictures with a simple overlay. Upload or take a photo with your computer/mobile device, apply the overlay, save, and then upload to your social profiles. 2) Post/Tweet/Share why diversity is important to you and use the #imPARTofDIVERSITY hashtag. Please include the website link so that other people can make their own pictures! A sample tweet you can use is: -"I'm standing w/ @adclubny for diversity. Join the #imPARTofDIVERSITY movement https://makesnaps.com/imPARTofDIVERSITY"

17. Conferences AdColor AHAA Conference 3AF Conference Multicultural Health Marketing Annual NAMIC Conference ANA Multicultural Marketing & Diversity Conference Multicultural Retail 360 Hispanicize Geoscape Advertising Women of New York Multicultural Mix & Mingle

18. AdColor

19. AHAA Conference

20. 3AF Conference

21. Multicultural Health Marketing

22. Annual NAMIC Conference

23. ANA Multicultural Marketing & Diversity Conference

24. Multicultural Retail 360

25. Hispanicize

26. Geoscape

27. Advertising Women of New York Multicultural Mix & Mingle

28. Advertising Women of New York 59th Annual Advertising Career Conference

30. Recommended Multicultural & Diversity Conferences & Events

31. Resources Publications Research Resources Associations MMR’s newsletter, Multicultural Marketing News Books Recommended Multicultural & Diversity Conferences & Events MMR’s LinkedIn Group, Multicultural Marketing Experts Twitter

32. Publications Diversity: DiversityInc www.diversityinc.comwww.diversityinc.com Hispanic Marketing: HispanicAd.com www.hispanicad.comwww.hispanicad.com Hispanic Market Works www.hispanicmarketworks.orgwww.hispanicmarketworks.org African American Marketing: Target Market News www.targetmarketnews.comwww.targetmarketnews.com

33. DiversityInc www.diversityinc.comwww.diversityinc.com

34. HispanicAd.com www.hispanicad.comwww.hispanicad.com

35. Hispanic Market Works www.hispanicmarketworks.orgwww.hispanicmarketworks.org

36. Target Market News www.targetmarketnews.comwww.targetmarketnews.com

37. Research Resources US Census Bureau www.census.govwww.census.gov The University of Georgia, Terry College of Business, Selig Center for Economic Growth www.selig.uga.eduwww.selig.uga.edu Pew Hispanic Center - http://pewhispanic.orghttp://pewhispanic.org The Center for Hispanic Marketing Communication at Florida State University http://hmc.comm.fsu.eduhttp://hmc.comm.fsu.edu AHAA http://www.ahaa.org/Market-Researchhttp://www.ahaa.org/Market-Research

38. US Census Bureau www.census.govwww.census.gov

39. The University of Georgia, Terry College of Business, Selig Center for Economic Growth www.selig.uga.eduwww.selig.uga.edu

40. Pew Hispanic Center - http://pewhispanic.orghttp://pewhispanic.org

41. The Center for Hispanic Marketing Communication at Florida State University http://hmc.comm.fsu.eduhttp://hmc.comm.fsu.edu

42. MMR’s newsletter, Multicultural Marketing News Subscribe to MMRNews http://multicultural.com/mail_list_sign_uphttp://multicultural.com/mail_list_sign_up

43. Books “2012 Multicultural Economy,” Selig Center for Economic Growth, Terry College of Business, The University of Georgia, http://www.terry.uga.edu/selig/publications/multicultural_economy.html http://www.terry.uga.edu/selig/publications/multicultural_economy.html “American Skin: Pop Culture, Big Business, and the End of White America,” Leon E. Wynter “Black Still Matters in Marketing” Pepper Mill “Business Inside Out: Capturing Millions of Brand Loyal Gay Consumers,” Robert Witeck and Wesley Combs, www.lambdarising.com/NASApp/store/Product?s=showproduct&isbn=1419505203 www.lambdarising.com/NASApp/store/Product?s=showproduct&isbn=1419505203 “Communicating With the Multicultural Consumer: Theoretical & Practical Perspectives,” Barbara Mueller “Hispanic Marketing: Connecting with the New Latino Consumer,” Felipe and Betty Ann Korzenny “Hispanic Marketing in the Heartland: A Hands-on Guide,” Laura Sonderup “Latino Boom,” Chiqui Cartagena, www.latinoboom.com/bio.phpwww.latinoboom.com/bio.php “Latino Link – Building Brands Online with Hispanic Communities and Content,” Joe Kutchera “Making a Fortune: Learning from the Asian Phenomenon,” Spinder Dhaliwal “Many Cultures, One Market, A Guide to Understanding Opportunities in the Asia Pacific American Market,” Robert Kumaki, Jack Morgan, PhD “Marketing & Consumer Identity in Multicultural America,” Dr. Marye C. Tharp “Marketing to Hispanics: A Strategic Approach to Assessing and Planning Your Initiative,” Teresa Soto, www.aboutmarketingsolutions.comwww.aboutmarketingsolutions.com “Multi-Europe: Marketing in the New Multi-Ethnic and Multi-Cultural Europe,” Rene Romer “Multicultural Intelligence,” David Morse, New American Dimensions “Selling to Latinos: Building a Bridge to Understanding,” Andrew Erlich, Ph.D., www.etcethnic.comwww.etcethnic.com “The 85% Niche: The Power of Women of All Colors-Latina, Black, and Asian,” Miriam Muley “ The Buying Power of Black America 2007,” Target Market News www.targetmarketnews.com/publications.htmwww.targetmarketnews.com/publications.htm “The Little Black Book of Success – Laws of Leadership for Black Women,” Elaine Meryl Brown, Marsha Haygood, and Rhonda Joy McLean “The Whole Enchilada,” Juan Faura “What’s Black About It?,” Pepper Miller and Herb Kemp “Win! The Hispanic Market,” Isabel Valdes, www.isabelvaldes.comwww.isabelvaldes.com

44. Books

45. MMR’s LinkedIn Group, Multicultural Marketing Experts

46. MMR’s Twitter @Multicultural50

47. LinkedIn Groups

48. Association of National Advertisers LinkedIn Group

49. THANK YOU! Lisa Skriloff, President | lisa@multicultural.comlisa@multicultural.com Dominika Peszko, Digital Marketing Manager | dominika@multicultural.comdominika@multicultural.com Stephania Pelegrin, PR, Marketing, WBENC support | mmrstephania@gmail.commmrstephania@gmail.com Multicultural Marketing Resources, Inc. 150 West 28 th Street, Suite 1501 | New York, NY 10001 |212-242-3351 www.multicultural.com Multicultural Marketing Experts - www.linkedin.com/groups?mostPopular=&gid=143673www.linkedin.com/groups?mostPopular=&gid=143673 Multicultural Marketing Resources, Inc. - https://www.facebook.com/multiculturalmarketingresourceshttps://www.facebook.com/multiculturalmarketingresources Multicultural50 - http://twitter.com/#!/Multicultural50http://twitter.com/#!/Multicultural50