2. Marketing in a digital age Ngosa Simachela Associate Lawyer, Nchito & Nchito Advocates Emma Sadleir Media Law Consultant Esther De Raymaeker Senior Legal Advisor International Bar Association

3. Overview 1. Online platforms - overview 2. IBA International Principles on Social Media Conduct for the Legal Profession 3. Practical application, tips and tricks 4. Questions

5. WE DON’T HAVE A CHOICE ON WHETHER WE DO SOCIAL MEDIA, THE QUESTION IS HOW WELL WE DO IT - ERIC QUALMAN

7. Benefits of social media  Profile  Engaging in social media can be used to raise the profile, and general awareness, of yourself and your practice  promoting a lawyer as a thought leader in their respective area of expertise  Engagement with clients  The increased use of social media by clients could result in a corresponding expectation that these channels of communication should be available in relation to legal services  lets you speak directly to your clients 7

8. Benefits of social media  Scale  lack of geographical barriers  reach a wider audience than would otherwise have been achievable via other more traditional forms of communication  Marketing/Advertising  efficient marketing tool for promotion of you/your practice's legal services  the unprecedented reach of social networks, Twitter and blogs in particular, has been a career game-changer for many attorneys  Cost  relatively cheap to set up  takes time to maintain 8

17. Edward RocknRoll 17

21. Waterkloof Four

22. Australian Miners' Harlem Shake

23. Reed Hastings  “Congrats to Ted Sarandos, and his amazing content licensing team. Netflix monthly viewing exceeded 1 billion hours for the first time ever in June…”  Between the post at 11am on July 3 and the close of trading on the next trading day, Netflix stock rose from $70.45 to $81.72

24. Francesca’s Holdings Corporation - Gene Morphis “Board meeting. Good numbers= Happy Board.” 24

25. Social media as evidence 

26. IT TAKES 20 YEARS TO BUILD A REPUTATION AND FIVE MINUTES TO RUIN IT. IF YOU THINK ABOUT THAT, YOU’LL DO THINGS DIFFERENTLY. -Warren Buffet

31. IBA International Principles on Social Media Conduct for the Legal Profession 1. Independence - Online links: visible - Professional implications? - Professional independence and appearance of independence 2. Integrity - Professional reputation - Avoid comments/contents that are unprofessional or unethical

32. 3. Responsibility - Understand use, e.g. privacy settings - Clarify use, e.g. “this is not professional advice” - Use appropriately, i.e. is this the right forum? - Adhere to rules, codes and legislation in use, e.g. Legal Practitioners Act - Conflicts of interest, i.e. be sensitive to client position

33. 4. Confidentiality - Client data/other confidential information 5. Maintaining public confidence - Online and offline conduct: same standard! 5. Policy - Employees: clear guidance on use - Social media policy

34.  Everyone can see everything;  Be mindful of your reputation;  Choose your forum wisely;  Qualify what you share;  Don’t do online what you wouldn’t do offline;  Put a Social Media Policy in place Key takeaways

35. Thank you!  Ngosa Simachela:  ngosa@nchito.co.zm ngosa@nchito.co.zm  Emma Sadleir:  emma@emmasadleir.com emma@emmasadleir.com  http://emmasadleir.com/ http://emmasadleir.com/  Esther De Raymaeker:  esther.deraymaeker@int-bar.org esther.deraymaeker@int-bar.org  http://www.ibanet.org/ http://www.ibanet.org/