1. HOW TO PASS THE GAIQ Marta Nicolaouová Web analyst Bratislava 6.2.2016

2. Contents 1.Why take GAIQ?Why take GAIQ? 2.GAIQ test – how toGAIQ test – how to 3.Basic recommended sourcesBasic recommended sources 4.Additional up-to-date sourcesAdditional up-to-date sources 5.Some tricky questions with answersSome tricky questions with answers 2

3. Why take GAIQ? a necessity in today’s online-driven world you get a nice addition to your CV and lots of knowledge and it’s free! 3

4. GAIQ test – how to sign up for Google PartnersGoogle Partners 70 questions, 90 minutes (1 and ½ minute to answer each question) the passing score is 80% 4

5. no preview of answers before submitting no pause during the test you can retake this exam - wait for at least a week single/multiple choice and true and false questions you can choose exam language certification is valid for 18 months 5

6. Basic recommended sources practical experience Google Academy GAIQ study guide 6

7. Additional up-to-date sources Industry blogs Individual posts on GAIQ https://www.optimizesmart.com/prepare-gaiq-test-tips- veteran/ https://www.optimizesmart.com/prepare-gaiq-test-tips- veteran/ http://digitalmarketing.ctp.com/blog/gaiq-test-2015- sample-questions-and-tips http://digitalmarketing.ctp.com/blog/gaiq-test-2015- sample-questions-and-tips Google Analytics glossaries Visual https://www.e-nor.com/blog/google-analytics/google- analytics-visual-glossary https://www.e-nor.com/blog/google-analytics/google- analytics-visual-glossary Explanatory https://www.koozai.com/blog/analytics/understanding- basic-google-analytics-terminology-9001/ https://www.koozai.com/blog/analytics/understanding- basic-google-analytics-terminology-9001/ 7

8. Some tricky questions with answers You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded? a)0 b)1 c)2 d)5

9. You have defined goal X such that any PDF download qualifies as a goal conversion. A user comes to your site once and downloads five PDFs. How many goal conversions will be recorded? a)0 b)1 c)2 d)5

10. Which of the following Behaviour metrics shows the number of sessions that included a view of a page? a)Bounce rate b)Visits c)Pageviews d)Unique Visits e)Unique Pageviews

11. Which of the following Behaviour metrics shows the number of sessions that included a view of a page? a)Bounce rate b)Visits c)Pageviews d)Unique Visits e)Unique Pageviews

12. Which of the following would help you to determine the conversion value of a paid keyword? a)CTR b)CPM c)Real-Time d)Multi-Channel Funnels e)none of these answers

13. Which of the following would help you to determine the conversion value of a paid keyword? a)CTR b)CPM c)Real-Time d)Multi-Channel Funnels e)none of these answers

14. Which of the following is not a default medium in Google Analytics? a)referral b)cpc c)All of these are default mediums. d)email e)organic

15. Which of the following is not a default medium in Google Analytics? a)referral b)cpc c)All of these are default mediums. d)email e)organic

16. Person A and person B each visit your ecommerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits? a)200% b)50% c)33% d)0% e)100%

17. Person A and person B each visit your ecommerce site once. During her visit, person A buys one of your products. Then, before leaving the site, she makes another purchase. Person B buys nothing. What is your ecommerce conversion rate for these two visits? a)200% b)50% c)33% d)0% e)100%

18. Thank you. Marta Nicolaouová Linkedin Linkedin