1. adore YOUR BEAUTY adorn YOUR BODY amuse YOUR SENSES

3. INTRODUCTION Beauty Salons are an imperative phenomena in the western culture and in ever growing civilizations. Women choose their beauty salon based on their ethnicity, which may sound odd. They need to adapt according to the ethics and social conduct. AMBERmag.com is a full service beauty salon specializing in making women look great by providing out-of-this world treatments with high quality professional service. AM is a close-knit team of highly skilled estheticians dedicated towards making our client visit a memorable & an enriching one AM a magical venue of dedication towards beauty and youth whenever women choose to use their time and money on our services.

4. PROPERTY SEARCH AND FUNDING Property Venue : Breach Candy (Mumbai) Operational Area Requirement : 1700sq.ft. – 2000sq.ft. Additional Requirement : Ground Floor/ Parking Area/ Mini Garden Funding : Self Investment will be 40% Borrow Funding (Venture Capital)will be 60% Self Investment will be pooled capital of all partners together The location will be on Lease basis Borrowed Funds will be used for all Installation purpose and other Funds will be utilized for operation

5. BREACH CANDY IN MUMBAI MAP

6. LEGAL FORMALITIES A State license to operate parlour is necessary and it requires license fees differing from State to State. Formation of a corporate structure and filing of articles of the business to secure federal tax identification number through which business is registered under Federal Government for taxation purpose Appointment with State department of Cosmetology to get license of operating parlour License requirements for employees for peddling manicures, pedicures and massages Registration under Bank for getting Payment facilities Securing accounts books like Cash Registers and Membership Records

7. FINANCIAL REQUIREMENTS OR ESTIMATE BUDGET The Total Funds required shall be both from Borrowings + Owned Budget can be drawn as following : Property Cost (Purchasing) - 8 crore Interior Set-Up Cost - 20 lakh Product Attainment - 5 lakh Initial Marketing Costs - 50 lakh Vehicle for travelling - 5 lakh Other - 10 lakh Total Capital requirement will be – 8 Crore 90 lakhs & considering the amount for contingencies/reserves it runs to almost 9 Crores Cost incurred in Salary, Maintenance will be taken up by revenues generated After few months of operation Reserves will be accounted for further planning of expansion

8. INTERIOR SET - UP Soothing Paint/ Tiling Reception Desk with Soothing Ambience Well decorated entrance with pleasant aroma Salon plumbing parts and fixtures Electrical sockets and Extensions Cabinets Beds/ Sofa Hydraulic Hairstyling Chair, Staff and Reception Chair Children Chair LCD Television set and Telephone Lines Computer System Shampoo Station Backwash Unit Designed Manicure and Pedicure Table Hair-Drying Accessories Roller Trolleys Washroom Cafeteria Children Playing Section All other equipments required

9. PRODUCT USAGE Choices of Brands : Local or International Hair products / Styling Skin Tightening ( Anti-Aging Products ) Manicure and Pedicure products Hair Scalp products(Special ayurvedic herbal lotions) Facial products Usage of products according to the Client Choices along with suggestions from our in-house experts.

10. STAFF AND OPERATIONS Hair dressers - 5 (+2/3 Years experience) Facial/ Manicure and Pedicure - 2 (+2/3 Years experience) Waxing - 2 (+2/3 Years experience) Outlet Manager - 1 (+3 Years experience) Accountant - 1 (Fresher/+1 Year experience) Cleaners and Gardener - 2 Baby care taker (Fresher)  Duty timings – 11am to 9pm  1 Hour break during the day for everyone

11. SERVICE RENDERING Hair: Haircuts, Styling, Highlights/Foils & Weaving, Hair & Scalp Treatments, Relaxers, perms, Re-Bonding, Color Sand Conditioning & Shampoo Nails: Manicures, Pedicures, Polish, Sculptured Nails, Nail repair, Hand Conditioning Treatments Skin Care: Facials, body waxing, Body Steam, Body Bleaching, Body Polishing, Threading, Make-Ups Sale of Professional Hair/Beauty products: Selling of top-of-the-line beauty products shampoo, daily and deep treatment conditioners, hair styling products such as mousse, gel, pomades, among others; and other specialty hair and skin products

12. SERVICE DIFFERENTIATION Door to Door service provided Special Dermatologist Baby Sitter Mini Garden / Playing area for kids Cafeteria Parking Area Complimentary Services and Membership Vouchers Seasonal Discounts

13. mission AMBERmag.com Is the ultimate online destination for multicultural women who are seeking specific cosmetics, hair, and skincare truths for them. AMBERmag.com uncovers their cultural beauty regimens traced from Ancient India & the Subcontinent, and marries them with modern looks From around the block, and on the catwalk to deliver up-to-the-minute reports about new makeup looks and hairstyle trends. Whether we are investigating innovative products and skincare treatments or inspiring readers to “dare to go there” with their personal style, AMBERmag.com delivers what’s next, what’s amazing, and what works best for an urban woman’s sense of beauty and style.

14. difference | beauty and hair experts she trusts | trends sifted through her multi-cultural lens | feature articles that enlighten | inspirational looks she’s got to have | Modern and free-spirited | read, watch & feel the AMBER experience.

15. psychographics Who is the AMBERmag.com woman? The AMBERmag.com woman is a non-conformist. She takes her beauty cues from her cultural heritage— Indian, Asian Subcontinent with lighter influences from Urban west— And embellishes them with contemporary beauty and fashion directive to define what becomes her most. The ultimate beauty enthusiast, she takes pride in learning the beauty rituals indigenous to her lineage and procuring the latest beauty and health intelligence. This includes the newest cosmetic and skincare innovations that work for her and her friends.

16. facts | 38% percent of metropolitan Indians go online to learn about new styles and fashion. (the 2005 aol Indian beauty metro cyber study) | Hispanic online shoppers spend 7% more than the general market. (the 2006 aol Hispanic cyber study) | 65% of Indians have researched an item online and subsequently purchased it in a store. (the 2005 aol Indian metropolitan cyber study) |

17. content channels frequency | weekly updates for looks of the week for makeup & hair, and how-to- videos. | 2x a month for entire site. channels adore your beauty Adore offers fashion-forward, yet approachable makeup, hair, skin, and body care, which includes the looks of the week and our how-to makeup and hairstyling videos. adorn your body Style file, shoes, bags, and accessories. Adorn is our ultimate urban fashion channel that offers key looks to get from the runways and around our block, plus profiles of innovative designers and style influencers.

18. amuse your senses See. Watch. Hear. Read. Visit. Amuse is about culture, entertainment, and travel from the multicultural perspective. We offer articles and reviews on what’s hot now in urban multicultures. beauty rolodex Hair salon and spa directory searchable by city. how-to videos Ask our hair, makeup, and skincare experts about your most pressing concerns, and get the answers you trust. beauty experts Beauty and fashion gurus teach you how to get the most out of your hair, makeup and wardrobe.

19. demographic Potential Reach:1.1 million unique visitors * Target Age: 18 to 34 98%: Women 2%: Men ethnic makeup 75%:Indian- traditional 15%: Caribbean 10%: Indo-western Education 63%: College-Educated 29%: Post-college 8%: High school graduates

20. marketing-online promotions turning unique visitors into registered users The core marketing strategies of AMBERmag.com focus on public relations and grassroots initiatives; radio, print, and television promotions; on and offline in-culture guerrilla/street marketing campaigns; and content exchange partnerships with relevant and relationship-enhancing Web sites. Methodologies include establishing on and offline publicity initiatives via: online press (trade and industry Web sites, university web sites, etc.) | blogs | radio | print (newspapers) | magazines

21. AMBERaccess — Customized Sweepstakes and Contests, Free Sampling & Discount Coupons From customized sweepstakes and contests to sample giveaways to sponsored podcasts, connect with AMBERmag.com’s A-list of registered users and unique visitors on our Web pages.

22. marketing - online promotions, cont’d free sampling Allow AMBERmag.com to place your product directly into the hands of AMBERmag.com readers when they join the A-list. Your product can be featured on the AMBERaccess page along with a 25-word description, image and link. discount coupons Have an exclusive sale for key shoppers? Want to further drive point of purchase? Then let AMBERmag.com assist by promoting your discount and sales to our registered users as an added value.

23. customer promotions In order to make the esteemed services of AMBERmag.com easily accessible, we have sought to realise the value of ‘retail’ and ‘on the wheels’ beauty parlours. Besides, these customers will comprise a sizeable chunk of the company revenues. Thence a considerable amount of promotions which the company will undertake will include:

30. marketing - offline promotions From parties to beauty tours to backstage beauty, A-list events provide an outlet for your marketing message, beyond our Web pages. Work with AMBERmag.com to develop the perfect in-store, key in-culture event that will gain the attention of the trendsetting visitors of AMBERmag.com. AMBERnights the a-list party AMBERmag.com can provide participating advertisers access to copartner with us and the most influential party promoters in select metropolitan cities across the country. As a supporter of these events, advertisers will have “ownership” status for branding, premium sampling, and on-site exposure. Cities include Mumbai, Bangalore, Pune etc.

31. marketing - offline promotions, cont’d AMBERsalon lounge adore your beauty at the salon To further extend the AMBERmag.com brand, advertisers are invited to partner in our Retail Access program at salons. Introduce your new products and brands to top selected salons (including our own facility) via our gift-with-purchase (GWP) program and drive traffic and sales directly to your point of purchase. Branded or co- branded products with AMBERmag.com can also be created to offer an added value to consumers.