1. JOSHUA MONDY Global E-Commerce – Class Exercise 2

2. OUT OF PORTER’S FOUR GENERIC STRATEGIES, I WILL EMPLOY FOCUS & DIFFERENTIATION IN A RADIO STATION BUSINESS

3. TARGETED SEGMENTS  Listeners Our station provides a large variety of gospel music for people of all ages.  Communities We have a feature called the local event calendar on our station that allows anyone in the community or the surrounding area to submit an announcement for a low flat rate to run on-air for two weeks or up until the event.  Businesses We offer on-air advertising for businesses big and small. We have fixed rates, custom rates, and for some of the smaller businesses we have mom & pop rates.  Political Candidates We offer advertising for political candidates at a low fixed rate to help boost political campaigns.

4. KEY BENEFITS OFFERED  AIR TIME Our Radio Station provides air time for anyone who would like to be heard over the air waves. We understand THE Importance of spreading and sharing information to various people in a timely manner. our pricing for air time is very reasonable and we’re often considered by many to have some of the lowest prices around. Programs Commercials Campaign Ads  High Quality Production Our station has one of the best production crews around. You tell us what you want and we’ll create a very unique and creative commercial for your business.

5. UNIQUE CAPABILITIES  Online Streaming Our website allows listeners to listen all around the world via the internet. We also have a mobile site that allows listeners to listen on their smart phones.  Live Remotes Our station provides live remotes for various events, organizations, and businesses as a way to draw crowds and update listeners and potential costumers for businesses and with live on-air  Integrity Our station is well known and very reliable. We’re always honest with our customers regardless of the circumstances, and we try our best to make sure that the customer gets what they need/want  Family Business We are a family owned business and understand the importance of building personal relationship with our costumers and listeners.

6. VALUE PROPOSITION Our Radio station strives to help others, from different companies trying to promote their business, to political candidates running for office, to listeners simply looking to enjoy good music. Anyone looking to utilize the air waves on our station will receive high quality products, On-air advice, and reliable services to help meet the needs of all our costumers.