The End Product Caleb Pong Harver Yang Andy Walden

Management Style Certain situations require certain techniques –Coercive (demands immediate compliance) –Authoritative (mobilizes people towards a vision) –Affiliative (creates harmony and builds emotional bonds) –Democratic (forges consensus through participation) –Pacesetting (sets high standards for performance) –Coaching (develops people for the future)

Management Style LEARNED: Different management techniques should be used for certain situations PROVE: The product or service of the company directly reflects how the company is managed

Creative Firms Fun, creative corporate culture Embrace diversity Understanding the creative process –Need to develop ideas which take time –Creative freedom –New ideas can come from everyone –Keep employees happy

Google 20% Work –Working on interesting work –Learning continuously –Constantly challenged to do more –Feeling that they are adding value One-day-a-week on their own individually selected projects that the company fund

Southwest Airlines Fortune Magazine consistently ranks Southwest as one of the top 25 companies to work for The Wall Street Journal ranked SWA first in customer service satisfaction SWA has the lowest operating-cost structure in the domestic airline industry Low turnover One of highest paying companies in industry

Customer Service Care for employees who care for customers – employee happiness Lead with credibility and caring Invest in frontier leadership Bridge the work/family divide Recruit qualified applicants Relational Coordination

SWA Philosophy Putting employees first: “If they’re happy, satisfied, dedicated, and energetic, they’ll take real good care of the customers. When the customers are happy, they com back. And that makes the shareholders happy” – CEO Herb Kelleher

No room for error Autocratic and Disciplined –Relates to type of industry Effective for change Ford’s ex-CEO Jacques Nasser –Nasser’s tough business practices and hard nose manners unsettled and alienated Ford's supplier network, dealerships, and Ford's employees

A good example

Bill Belichick Known as a tough disciplinarian –NFL penalizes for disobedience Won three Super Bowls in four year span Ability to succeed against top competition Effectively prepare players for situations that could arise in a given game Player respect and take pay cuts to play for Belichick

Conclusion The type of industry requires certain levels of management. Each company has a unique style Corporate culture’s influence Employees direct product and must be managed similarly

Questions?