Media Basics

WHAT DO WE MEAN BY MEDIA? Media Classifications What Do Media Do? The Evolution of Media Roles The Media Industry Key Media Players

Media Classifications Television network, cable, syndication, spot (local), Hispanic Radio network, national spot, local Newspapers national, local, Hispanic Magazines consumer, B2B, Sunday, local, Hispanic, international Internet Outdoor Branded Entertainment

Uses of Media

The Evolution of Media Roles Print Era Broadcast Era Digital Era

The Media Industry Figure 11.1

Key Media Players Media Sellers Media Buyers

Key Media Players Media Sellers Media Buyers Media Salespeople Media Reps

Key Media Players Media Sellers Media Buyers Media Researchers Media Planners Media Buyers Media Buying Companies

THE FUNDAMENTALS OF MEDIA STRATEGY The Media PlanStrategic Media ConceptsThe Basis for the Buy

THE FUNDAMENTALS OF MEDIA STRATEGY The Media PlanStrategic Media ConceptsThe Basis for the Buy

THE FUNDAMENTALS OF MEDIA STRATEGY Media Mix Targets and Audiences The Media PlanStrategic Media ConceptsThe Basis for the Buy

THE FUNDAMENTALS OF MEDIA STRATEGY Reach and Frequency Intrusiveness The Media PlanStrategic Media ConceptsThe Basis for the Buy

THE CHANGING MEDIA ENVIRONMENT IMC and Media Channels to Contact Points New Consumer Media Use Patterns New and Alternative Forms of Contact

THE CHANGING MEDIA ENVIRONMENT IMC and Media

THE CHANGING MEDIA ENVIRONMENT Channels to Contact Points Packaging Word of Mouth Viral Communication Customer Service

THE CHANGING MEDIA ENVIRONMENT Channels to Contact Points Packaging Word of Mouth Viral Communication Customer Service

THE CHANGING MEDIA ENVIRONMENT Channels to Contact Points Packaging Word of Mouth Viral Communication Customer Service

THE CHANGING MEDIA ENVIRONMENT Channels to Contact Points Packaging Word of Mouth Viral Communication Customer Service

THE CHANGING MEDIA ENVIRONMENT Channels to Contact Points Packaging Word of Mouth Viral Communication Customer Service

THE CHANGING MEDIA ENVIRONMENT New Consumer Media Use Patterns

THE CHANGING MEDIA ENVIRONMENT New and Alternative Forms of Contact Guerilla Marketing Product Placement Video Games Branded Entertainment Mobile Marketing Branded Aps Other New Media

THE CHANGING MEDIA ENVIRONMENT New and Alternative Forms of Contact Guerilla Marketing Product Placement Video Games Branded Entertainment Mobile Marketing Branded Aps Other New Media

THE CHANGING MEDIA ENVIRONMENT New and Alternative Forms of Contact Guerilla Marketing Product Placement Video Games Branded Entertainment Mobile Marketing Branded Aps Other New Media

THE CHANGING MEDIA ENVIRONMENT New and Alternative Forms of Contact Guerilla Marketing Product Placement Video Games Branded Entertainment Mobile Marketing Branded Aps Other New Media

THE CHANGING MEDIA ENVIRONMENT New and Alternative Forms of Contact Guerilla Marketing Product Placement Video Games Branded Entertainment Mobile Marketing Branded Aps Other New Media

THE CHANGING MEDIA ENVIRONMENT New and Alternative Forms of Contact Guerilla Marketing Product Placement Video Games Branded Entertainment Mobile Marketing Branded Aps Other New Media

THE CHANGING MEDIA ENVIRONMENT New and Alternative Forms of Contact Guerilla Marketing Product Placement Video Games Branded Entertainment Mobile Marketing Branded Aps Other New Media