MobileSync January 2010. Nero – A History of PC Innovation Decade of experience in PC software innovation Strong, global brand recognition Commitment.

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Presentation transcript:

MobileSync January 2010

Nero – A History of PC Innovation Decade of experience in PC software innovation Strong, global brand recognition Commitment to platform neutrality and format interoperability Patented, core intellectual property (digital codecs, software solutions, DRM, and copy protection) 2

The Opportunity Market currently dominated by a solitary PC companion software solution Huge growth of global smartphone, netbooks, gaming, and ultra mobile PC market Opportunity exists in the delivery of a combination of PIM, multimedia and cloud sharing capabilities in a consumer-friendly PC-based software 3

Nero MobileSync – Platform 4 3 primary integration points mobile client, web, desktop Close collaboration & customization for device ecosystem Provides solutions for syncing and content management Module based architecture First focus is mobile phones Covers media & PIM 3 Part business model royalty + online upsell + retail attach Nero MobileSync is a universal, hardware-agnostic platform to offer fully customizable applications for consumer electronic devices 1 2 3

Nero MobileSync: Online Ecosystem 5 Social Media Web Portal (SaaS) Online Premium Content Online Mail/Calendar Application (PC) 1

Nero MobileSync: Desktop Software Sync and transfer multimedia files between portable device, PC and Web Create playlists or import playlists from iTunes and Windows Media Player Transcode video and music Create ringtones Purchase music and video Sync and calendar events Edit/view contacts and calendar Send SMS/MMS messages from PC via phone or Web Create shared calendars 6 Please note: Screenshot is a mockup. UI branding is fully customizable to OEM 2

Nero MobileSync: Mobile Client Rich experience for simple management and file access Fast & easy for on-the-go solutions Entry point for increased visibility and consistency on mobile device Sync, download or stream your content Entry point to premium content access 7 3

Nero MobileSync Benefits Nero MobileSync bridges the gap between the desktop, the portable device, and the Web Unleashes content from device, location and application restrictions providing a unified digital content experience Provides fully customizable PC applications for mobile handset, netbook, gaming, and ultra mobile PC manufacturers 8 Select from a wide range of components, customizable UI and workflow, modular APIs Easily move PIM, music, videos and photos between different portable devices, the desktop and the cloud Differentiated user experience with an easy to use PC based hub No need for costly investments in desktop application development

Nero MobileSync Examples – Already in Market New consumer offering making debut with new MotoCLIQ and MotoDEXT phones Jointly released by Nero and Motorola in September 2009 Maximizes PC as hub of connected digital home Gives Motorola phone users ability to manage, share and extend phone content between PC, Web and other devices in digital lives Provides benefits of Web access without need for data plan Flyer in box with Nintendo DSi Solution to put music on your DSi replacing iTunes Price point $ Motorola Media Link Nero Music2Go for Nintendo Dsi