GIPC 2012 PRIORITIES #1 – U.S. Winning the Debate #2 – International Winning the Debate #3 – IP and Trade #4 – China #5 – Internet #6 – U.S. Enforcement Resources and Reforms #7 – India #8 – Canada #9 – Monitoring of Other Key Markets: Brazil, Russia, Mexico, Turkey

E DUCATION Resources for Educating Opinion Leaders Updates on International Agreements Links to Industry Associations and AmChams IP 101 – For Demystifying IP

S UPPORTERS Public Supporters of IP for Innovation A Network of Followers for Messaging Focused on the Global Nature of IP Highlighting Non-Traditional Voices

N ON -T RADITIONAL V OICES Currently 6 Video Interviews Biotechnology Companies: –Chile, Canada, France, Switzerland(x2), Hungary –Small and Medium Size Enterprises –Dependant on Intellectual Property

N ON -T RADITIONAL V OICES We Need Stories From: –More Industries –More Countries –Academics? –Government?

A DVOCACY Raising Awareness in Geneva and Key Capitals Online Campaigns to Raise Awareness Meetings Between Business and Government

AACCLA Advocacy/Education Messages? Suggestions for Voices?