The Professional Personal Chef 1 Chapter 4 The Business Plan

The Professional Personal Chef2 Questions To Ask Research methods Research methods Resources available Resources available What services will you provide What services will you provide Who will be your customers Who will be your customers Financial resources Financial resources –Need and source Strengths and weaknesses Strengths and weaknesses

The Professional Personal Chef3 Defining Your Business Mission statement Mission statement –Defines your business Vision statement Vision statement –Defines your business values Marketing your business Marketing your business –A plan to create customers

The Professional Personal Chef4 Parts of the Business Plan Financial information Financial information Organization of the business Organization of the business Description of the business Description of the business Marketing of the business Marketing of the business

The Professional Personal Chef5 Two Different Plans Management business plan Management business plan –Focus on your competitive advantage –Explains the products and service offered Financial business plan Financial business plan –Focus on profits and financial projections

The Professional Personal Chef6 Preparing The Idea Who are you serving Who are you serving What are you serving What are you serving Why will people buy your service Why will people buy your service Where will you find your customers Where will you find your customers How will you be serving you customers How will you be serving you customers

The Professional Personal Chef7 Preparing The Idea Personal Inventory Personal Inventory –Skills & weakness –Commitment Being your own boss Being your own boss Time and effort Time and effort Working with customers Working with customers Ability and desire to “sell you services” Ability and desire to “sell you services”

The Professional Personal Chef8 Preparing The Idea Start up capital Start up capital –Self funded –Borrowed Overhead cost Overhead cost Planned profit Planned profit

The Professional Personal Chef9 Preparing The Idea Operational Operational –Location –Transportation –Equipment –Licenses / permits

The Professional Personal Chef10 Preparing The Idea Sales Sales –Selling your services Where and to whom Where and to whom Methods of marketing Methods of marketing Control Control –Outside help –Time management –Tracking money