TATA One Lakh Car Better Car at Best Price INDILLAC Varadarajan

TATA SMALL CAR ECONOMICS ENGINE: Most likely, it will be a 600-cc, two- or three-cylinder petrol engine, generating 30 bhp, mounted on the rear of the vehicle SEATING: It will be a four-seater, not a two-seater. Doors will be there and not curtains THE SKIN: It could either be steel or engineered plastic. The styling is being done by Italy's IDEA, which also designed the Indica DASHBOARD DIALS: Will be simple and functional, perhaps similar to those on two-wheelers TRANSMISSION: The car will be gearless and sport the continuously variable transmission technology (like gearless scooters)

How It Might Look like NOT

INDIA : An Introduction

Vehicle Penetration low in India Huge Opportunity

Key Market Drivers Growth in urbanization Upward migration of household income levels Cars priced below USD 8000 account for nearly 80% of the market. Indian customers are highly discerning, educated and well informed. They are price sensitive and put a lot of emphasis on value for money Preference for small and fuel efficient cars with low running cost. Small cars are socially acceptable, even amongst the well-off Market Potential of 3 million cars by 2015 Opportunities in global small car markets

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