1. Marketing Research Proposal November 5, 2010

2. Business in India The global market is expanding to include India – Increasing economic stability – Large consumer base – Growing interest in health

3. Current information Trends point to excellent market – Consumer has ↑ disposable income – Customer interested in newest products Current market booming Large population still unmet need Market to health conscious individuals

4. New information required Despite research gains – New research needed Do careful market research Survey potential consumers – Better understanding of clientele – Look to meet current demand

5. Problem statement India has a huge population India has a stable economy We are looking to expand our sales to this area – How to maximize our global presence – Keep sensitivity to local customs

6. Research objectives Culture quite different from Western environment – Determine needs of Indian people – Discover who likely customers may be – Perform research regarding most likely market – Do not wish to be seen as outsiders only – Seek a partnership with local companies

7. Research design Market research – Surveys of likely customers Use locally acceptable language Seek to reach a wide portion of the populace Can be verbal and written

8. Research design Market research – Attempt to understand culture barriers – Be prepared for misunderstandings Have an interpreter available Develop extensive study BEFORE starting in India! Spend time there as a tourist only to understand locals

9. Summary We are looking to expand in to global market India is a large population with ↑ capital – Culture vastly different – Looking to understand and appreciate differences – Hope to meet needs of current customers Must be done with sensitivity!