C Jacques Nantel HEC montréal E-commerce course 1 Introduction and tendencies.

Slides:

Advertisements

Similar presentations

_______________________________________________________________________________________________________________ E-Commerce: Fundamentals and Applications1.

Advertisements

E-Commerce in Business

ÇAĞLA DEMIRCIOĞLU ŞEYMA ŞAHIN The Real Value of “E-Business Models”

P R E F A C E NEW E-COMMERCE E(Electronic)-commerce began in Has grown to:$228 billion retail business $3.4 trillion business-to-business Enormous.

International MBA Refresher E-Marketing /Technological Marketing Professor: Jacques Nantel, Ph.D HEC Montréal Canada.

Chapter 5 Electronic Commerce: Strategies for the New Economy Copyright © 2010 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin.

E-commerce Chapter 9 pp E-Commerce Buyer 1. Search & Identification 3. Purchasing 2. Selection & Negotiation 4. Product & Service Delivery 5.

E-COMMERCE AND MARKETING STRATEGY Fahri Karakaya D. Steven White Charlton College of Business University of Massachusetts Dartmouth.

Today’s Strategic Imperative: E-Business Jeremy Malley BSAD – 145 Ch February 2002.

"Consumers and New Technologies: A Marketing Perspective" Course 4 Advertising and the web Jacques Nantel Ph.D May 2003.

1 Chapter 5 Electronic Commerce, Intranets, and Extranets Information Systems Today Leonard Jessup and Joseph Valacich.

EBusiness. What is e-business Electronic business or e-business is the use of ICT to improve business (from the use of to facilitate administrative.

E-Commerce Chapter 5. Electronic commerce : E-commerce : eCommerce o Is Trading in products or services using computer networks, such as the Internet.

Mohd Saiyidi 1 Chapter 1 Introduction to Electronic Commerce.

E-commerce COM380 E-commerce fundamentals Objectives By the end of the lecture students should: Appreciate the changes in trading patterns enabled by E-commerce.

Categories of E-Commerce Models

E-Commerce: Definition: E-Commerce refers the use of internet and other online services to be engaged in buying and selling of digital and non digital.

COMPUTER APPLICATIONS TO BUSINESS ||

E COMMERCE Internet And Online Community Week 7.

ELECTRONIC COMMERCE. CONTEXT: Definition of E-Commerce. History of E-Commerce. Advantages and Disadvantages of E-Commerce. Types of E-Commerce. E-Commerce.

E-commerce E-commerce, or electronic commerce, refers to systems that support electronically executed business transactions. In this section: E-commerce.

SMALL BUSINESS MANAGEMENT Chapter 9 Small Business and Electronic Commerce.

SMALL BUSINESS MANAGEMENT Chapter 9 Small Business and Electronic Commerce.

Management Information Systems Chapter Ten E-Commerce: Digital Markets, Digital Goods Md. Golam Kibria Lecturer, Southeast University.

McGraw-Hill/Irwin Copyright © 2013 by The McGraw-Hill Companies, Inc. All rights reserved. Chapter 5 Electronic Commerce: Strategies for the New Economy.

E-Business / E-Commerce Marketing in the Digital Age

“E-commerce: Business Models” Academic Year 2015.

BY ENG : AHMED BARGHOUT Electronic commerce Electronic commerce, commonly known as e- commerce or eCommerce, consists of the buying and selling of products.

What is E-Commerce? Section 8.1. What is E-commerce? E-commerce is the exchange of goods, services, information, or other businesses through electronic.

Electronic Commerce and Operations Management

The French Language Web-Based Market: A Forecast and Outlook on the Eve of the 21th Century Jacques Nantel Ph.D. Marketing Professor.

CS28310 Ecommerce An Introduction Background Web –Growing sector –Successful method EDI –Early but well established non Internet system.

E-Marketing: A Consumer Behavior Perspective Professor: Jacques Nantel, Ph.D Director: RBC Financial group Chair in e-Commerce HEC Montréal May 2006 Jacques.

McGraw-Hill/Irwin © 2008 The McGraw-Hill Companies, All Rights Reserved Chapter 14 E-Business.

E-Commerce. What is E-Commerce Industry Canada version Commercial activity conducted over networks linking electronic devices (usually computers.) Simple.

Internet Commerce. E-Commerce Any transaction completed over a computer mediated network that involves the transfer of ownership or rights to use goods.

CIS 342: e-Commerce Applications

Chapter 11 E-Commerce.

EFirm & eCommerce Digital Firm. Contents 1. Introduction 2. The opportunities of technology 3. Electronic Commerce 4. Payment systems 5. Management challenges.

Follow the money David D. Clark Communications Futures Program.

1 E-Commerce Overview Prepared by Terry Morris Kappa Beta Delta Harper College 11/03/04.

CHAPTER 8 Marketing for E-commerce

Chapter 6 E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS.

The Internet for Distribution Instructor: Hanniya Abid Assistant Professor COMSATS Institute of Information Technology Lecture 14 E-Marketing.

E-Commerce Course 3 B2C. Three basic assumptions For a consumer, any decison is always based on information. Information can be internal or external In.

Developing Business and Community Leaders for Tomorrow. American Private Enterprise System College of Agriculture, Food and Environment.

ELECTRONIC MARKETING Pavel Kotyza, BA_EM Oct. 1, 2013.

All About E-Commerce With Michael Helton, MBA E-Commerce Business Manager AT&T.

Exploring E-Commerce Mohammed Arif Mazumder Sr. Lecturer Daffodil International University.

Entrepreneurship Delivered in: Islamia University Bahawalpur Presented By: Tasawar Javed.

E-Commerce Topic 4.8 Susie Roberts 12/15. Features of E-Commerce Ubiquity Customization Global Reach Integration Universal Standards.

Ashima Wadhwa Exploring E-Commerce Basics. What is e-Commerce and e-business? Electronic commerce (EC, or e- commerce) describes the process of buying,selling,

Management Information Systems MANAGING THE DIGITAL FIRM, 12 TH EDITION E-COMMERCE: DIGITAL MARKETS, DIGITAL GOODS Chapter 10 VIDEO CASES Case 1: M-Commerce:

- التجارة الإلكترونية E-Commerce Turban and others. (2006). ‘ Electronic Commerce-A Managerial perspective ’.

E-business MANAGEMENT AND STRATEGY Chapter - 3 Dr. BALAMURUGAN MUTHURAMAN.

E-commerce: Digital Markets, Digital Goods

Chapter 9 E-Commerce 1 ©2008 Thomson/South-Western.

Innovation Project. E- COMMERCE What is e-commerce ? Why to use e-commerce ? How to use e-commerce ?

Rolling Spokes Natasha Herron: Tamara Tuttle: Patrick Hale:

4 THE DIGITAL FIRM: ELECTRONIC COMMERCE & ELECTRONIC BUSINESS.

E-Commerce By: Mariel Leynes.

Introduction What is the Internet The cyberspace community

Professor: Jacques Nantel, Ph.D HEC Montréal Canada

Lecture 4. E-commerce Basics

What is Commerce According to Dictionary.com

د. عبدالسلام محمد الدراجي ﭽايتس – سيدني / استراليا

Chapter 9 E-Commerce Chapter 9 E-Commerce ©2008 Thomson/South-Western.

Lesson 01 Introduction to Electronic Commerce

Introduction and tendencies

Presentation transcript:

C Jacques Nantel HEC montréal E-commerce course 1 Introduction and tendencies

C Jacques Nantel HEC montréal Basic numbers

C Jacques Nantel HEC montréal Source: Nua May 1999

C Jacques Nantel HEC montréal Source: Forrester May 1999

C Jacques Nantel HEC montréal 4 different approaches B2B –Dell –Ford B2C –Amazon –Ford C2B –Priceline C2C –e-Bay

C Jacques Nantel HEC montréal B2B About 80% of e-commerce

C Jacques Nantel HEC montréal B2C, C2B and C2C account for less than 20% but is where most marketing strategies are tested E-tail is about 1% of retail business. In 2004 it should account for 10%

C Jacques Nantel HEC montréal The Number And Spending Of Online Shoppers Will Plateau In 2004 (Forrester 2000) $ Total US online retail revenues (Billions)

C Jacques Nantel HEC montréal The Number And Spending Of Online Shoppers Will Plateau In 2004 ( Forrester 2000) New online shopping households $4.0 Average online spending per online shopping household (Thousands of dollars per household) (Millions of households) Average spending online and new shopping households

C Jacques Nantel HEC montréal The Number And Spending Of Online Shoppers Will Plateau In 2004 (Forrester 2000) New online shopping households (millions) Total US online retail revenues (billions) 1999 $ $38.8$ $101.1$ US households shopping online (millions) Average online spending per online shopping household $1,167$1,366$1,761$2,403$3,074$3,738 $

C Jacques Nantel HEC montréal Definitions, concepts and models

C Jacques Nantel HEC montréal

Some of the things that can be done over the net Promotion Customer services Transaction Transaction and distribution intermediating

C Jacques Nantel HEC montréal E-commerce is much more than to have a site Site Back Office Promotion and advertising Data base marketing Other electronic supports

C Jacques Nantel HEC montréal Impacts on the organisation Closer integration of manufacturing and marketing Different pricing strategies Huge impact on distribution Who «owns» the customer? Bundling, price vs worth of a consumer Is it about volume or margins? Should you go vertical or horizontal

C Jacques Nantel HEC montréal Internet should be the major concern of upper management It is much more than only playing with computers