1. Chapter E-Commerce
Chapter 9 E-Commerce
©2008 Thomson/South-Western

2. The Growth of the Internet
Number of Internet Domains
Total Number of Live (Active) Websites in 2013
510 million (100 million new sites in 2013
Chapter 9 E-Commerce

3. Business Uses of the Internet
Business communications — , Voice over Internet Protocol (VoIP), Web sites, business-to-business services
Information gathering — research on current and prospective customers and on competition
Improving business operations
Chapter 9 E-Commerce

4. E-Commerce Development
Information stage — site provides information about the organization and its products or services but offers no opportunity to communicate with the organization through the Internet
Interaction stage — site offers visitors ability to communicate with the company using the Internet and often has a search feature to help visitors find specific information on the site
Integration stage — site enables visitors to complete full business transactions using the Internet
Chapter 9 E-Commerce

5. Top Internet Retailers 2005
2013
Alibaba - $200 Billion
Amazon - $67.9 Billion
Apple - $18.3 Billion
Staples - $10.4 Billion
Walmart - $10 Billion
Top Internet Retailers 2005
Chapter 9 E-Commerce

6. U.S. annual e-retail sales surpass $300 billion for the first time - 2014
Chapter 9 E-Commerce

7. Relative Sizes of Common Internet Advertisements
Full Banner
468  60 pixels
Vertical
Banner
120  240
pixels
Half Banner
234  60 pixels
Micro
Button
88  31
pixels
Button
120  90
pixels
Chapter 9 E-Commerce

8. E-Commerce Business Planning
Determine the purpose of your Web site.
Study your customers, their needs, and their Internet experience.
Social networking
Plan your online business.
Chapter 9 E-Commerce

9. Technology Development
Obtain a server and domain name.
Web-hosting service — private business that maintains Web site for a fee
Domain name — unique name that identifies the site
Develop order processing and procedures.
Electronic shopping cart — program that keeps track of shoppers’ selections as they shop
Design the Web site.
Chapter 9 E-Commerce

10. Site Promotion
Advertise your online business — register with major search engines, sponsor or advertise in other sites
Advertise your business offline — business cards, brochures, correspondence
Open for business
Chapter 9 E-Commerce