Let’s connect the dots…

Rhetorical Appeals Ethos Logos Pathos Rhetorical devices are used to create these appeals. The rhetorical analysis will ask you to identify these devices (NOT APPEALS) and explain how and why the author uses them. This makes knowing audience and purpose extremely important. Definitions pg 68, ethos pg 69 and 78, logos pg 71 and 79, pathos pg 73 and 81. Write down an example of each (then ask what they wrote down).

Let’s take a look: Old Spice: Axe: Allstate: Liberty Mutual: http://www.youtube.com/watch?v=uLTIowBF0kE Axe: http://www.youtube.com/watch?v=I9tWZB7OUSU Allstate: http://www.youtube.com/watch?v=i4JlY4X4FTk Liberty Mutual: http://www.youtube.com/watch?v=xRUGNlULTGg Daily Show: http://www.thedailyshow.com/watch/thu-september-6-2012/hope-and-change-2---bill-clinton-s-math Apple: http://www.apple.com/iphone-5c/videos/#video-product

BA3 Pick the text out of the four read for today that you wish to analyze and write your rhetorical analysis over. Identify audience and purpose and provide a short (100-200 word) explanation. Be specific! Don’t just say “a general audience,” or “to inform the audience.” Identify 5 rhetorical choicesand do the following: 1) define the device 2) explain how the device supports/is related to audience and/or purpose. As always, be specific! Identification of audience and purpose needs to be in paragraph format. Rhetorical choices can be in a list. Due Friday by midnight. As with the Old Spice commercial, think carefully. Audience and purpose may not be as obvious as you think. HINT: Look at the place of publication listed at the beginning of the piece in the textbook. This will provide clues as to the audience and purpose of the piece.

For Next Monday: From the textbook: Ch. 2 pages 26-36 Find an ad (be it TV commercial or print ad, though it must be a short print ad) and analyze it like we did today. Come prepared to discuss it in groups and possibly present it to the class. Ch 2 will be most helpful in identifying audience and purpose. Ch 13 provides annotated texts to illustrate reading rhetorically.