Student #1: Student #2: Student #3: Student #4: MARKET DAY PROPOSAL for Team/Business Name Logo or pic related to business

Team/Business Name LEADERSHIP ORGANIZATIONAL (ORG) CHART Project Manager (Insert Student’s Name) Director of Marketing (Insert Student’s Name) Chief Financial Officer (Insert Student’s Name) Inventory Control Manager (Insert Student’s Name) Identify the roles each group member will be responsible for executing.

SWOT ANALYSIS STRENGTHS 1.Strength #1 2.Strength #2 WEAKNESS 1.Weakness #1 2.Weakness #2 OPPORTUNITIES 1.Opportunity #1 2.Opportunity #2 THREATS 1.Threat #1 2.Threat #2

MARKETING MIX - PEOPLE PEOPLE PRODUCT PRICE PROMOTION PLACE

MARKET DAY TARGET CONSUMER PROFILE - Name - Description of personality - Age - Gender - Where does your target market get their money from – parents, jobs, allowance, etc. (give job types and money made) Also tell on average how much money does this consumer come to school with on a daily basis. - Values Insert graphic representation of your target consumer (photo, etc.)

RESEARCH PRIMARY SECONDARY List and describe the primary and secondary methods you used to prove that there is a demand for your product(s) within your target market – If you used a questionnaire/survey please include it here.

MARKETING MIX - PRODUCT PEOPLE PRODUCT PRICE PROMOTION PLACE

MARKET DAY – PRODUCT OFFERINGS List the item(s), along with images, your group sold during Market Day:

MARKETING MIX - PRICE PEOPLE PRODUCT PRICE PROMOTION PLACE

PRICING STRATEGY Explain your rationale for determining prices on the items that you plan to sell. - How did your group decide on your selling price? Item COGS/Unit (Per unit, how much did it cost you to buy/make this product) Sales Price/Unit $$ $$ $$ $$ What method did you use to determine your selling price(Keystoning, Demand- based, etc.) Please also note if prices changed during Market Day and if so, why and what did they change to?

MARKETING MIX –PROMOTION/PLACE PEOPLE PRODUCT PRICE PROMOTION PLACE

MARKET DAY PROMOTION/PLACE Describe the methods you used to inform your target market about Market Day and include the frequency and duration along with images of flyers, posters, table decorations, table placement etc: Method #1: Method #2: Method #3:

THE FINANCIALS OF THE BUSINESS A.K.A HOW MUCH MONEY DID YOU MAKE?!!!

MARKET DAY START-UP INVESTMENT ITEMWHERE DID YOU BUY THIS?COST $ $ $ $ $ $ $ ESTIMATED TOTAL START-UP INVESTMENT $ 16 Be certain to include all the items you purchased at Costco and other stores here. Additionally, include the image of your Costco receipt.

Economics of 1 Unit Definition of One Unit (1 widget, one shirt, etc.) Selling Price per Unit$ (A) COGS Per Unit$ (D) Other Variable Costs Per Unit (outgoing shipping, packaging, commissions) $ (E) Total Variable Costs (D+E)$ (F) Gross Profit Per Unit (A-F)$ 9

Selling Price Per Unit$ (A) # of Units Sold (B) Total Sales (A*B) $ (C) Less Variable Costs Total COGS (COGS per unit * B) $ (D) Other Variable Costs (Other variable costs per unit * B) $ (E) Total Variable Costs (D+E) $ (F) Gross Profit (C-F) $ (G) Less Fixed Costs Fixed Costs (market day loan) $ (H) Other Costs (plastic and paper goods) $ (I) Total Fixed Costs (H+I) $ (J) Net Profit (G-J) $ MARKET DAY – ONE DAY INCOME STATEMENT

Financial Ratio Analysis Return on Investment (ROI) Net profit ÷ Start-up investment X 100 Return on Sales (ROS) Net Profit ÷ Total Income on Sales X 100 Break-Even Units Fixed Costs ÷ Gross Profit per unit Total Group Profit/Loss Estimated Profit/Loss per Group Member

Include Final Reflections The GOOD, The BAD, The UGLY