InfoGrahics Storytelling Through Visualization Graphics Eric Schiff – Marketing, Media, Communication AAD 610 – Winter ‘14.

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Presentation transcript:

InfoGrahics Storytelling Through Visualization Graphics Eric Schiff – Marketing, Media, Communication AAD 610 – Winter ‘14

InfoGraphics  Information graphics or InfoGraphics are graphic visual representations of information, data or knowledge.  These graphics present complex information and analytics quickly and clearly, such as in signs, maps, journalism, financials, marketing tactics and strategies, technical writing, social and political demographics, and education.  With an information graphic, computer technologists, mathematicians, social scientists, marketers, and statisticians develop and communicate concepts using symbols to process information.

Data Visualization  Is essentially demonstrated with effectively designed InfoGraphics.  InfoGraphics design requires research, and a comprehensive understanding of data to be distilled into a visual representation  Successful implementation of data visualization and effective InfoGraphics requires a deliberate design approach and methodology.  PLEs are an example of an InfoGraphic  InfoGraphic Design Tips InfoGraphic Design Tips InfoGraphic Design Tips

InfoGraphic Resources  There are many excellent examples of InfoGraphic design with specific genres of application found through searches on the web.  Here is a link to my InfoGraphic Resources: InfoGraphics Diigo list. InfoGraphics Diigo InfoGraphics Diigo  Also accessed at MktgMediaComm.com MktgMediaComm.com  I’ll highlight some of those tonight.

Organization Reports  Print and Online – Purpose for both  Brochures  Quarterly Reports  Annual Reports  Marketing Reports  Special Events and Reports

Report Design  Different treatments for print and online  Clean, clear, simple, design  Intuitive organization, easy to find key information  Reflect the culture of the organization  Represent intent, need, and desired outcomes accurately  Use well designed INFOGRAPHICS!

Report Design Resources  There are many excellent examples of Organization Report design found through searches on the web for both non-profits and for-profit organizations  Here is a link to my Org Report Resources: Org Report Diigo list. Org Report Diigo Org Report Diigo  Also accessed at MktgMediaComm.com MktgMediaComm.com  We’ll look at some of those tonight.