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CREATION, APPLICATION, SOCIAL MEDIA VIDEO CONCEPTS: Eric J. Schiff | University of Oregon | AAD 610 – MktgMediaComm.com.

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Presentation on theme: "CREATION, APPLICATION, SOCIAL MEDIA VIDEO CONCEPTS: Eric J. Schiff | University of Oregon | AAD 610 – MktgMediaComm.com."— Presentation transcript:

1 CREATION, APPLICATION, SOCIAL MEDIA VIDEO CONCEPTS: Eric J. Schiff | University of Oregon | AAD 610 – MktgMediaComm.com

2 VIDEO IN SOCIAL MARKETING VIDEOS ARE KEY Top area for increased marketing efforts. Youtube is where 69% of marketers put the most increased efforts in 2013. Trend continues for 2014 Reference Eric’s Social Media Marketing Diigo List for relevant articles.Social Media Marketing Diigo List for relevant articles Source: Social Media Marketing Industry Report 2013

3 VIDEO INTEGRAL TO BRAND Video is big, always has been, and always will be, but it seems marketers are embracing it more and more as part of their brand strategy. Consider that more than 110 hours of video are uploaded to Youtube every minute in 2014 – up from 79 in 2013 It is the 2nd biggest search engine online and the number one search engine for travel within the 18- 24 years old demographic One can easily understand why video has become pivotal for many organizations, in particular in the travel & hospitality vertical (which feeds the Arts) Source: Social Media Marketing Industry Report 2013

4 SOCIAL MEDIA MARKETING TRENDS 5 Social Media Marketing Trends for 2014 FACEBOOK DOWN (losing younger audience) TWITTER UP (gaining at all demographic levels) SNAPCHAT MARKETING (Viral Marketing) Short term viral marketing Snapchat video Google+ Collaborative Economy (P2P) Videos (Are Hot, Hot, Hot) Source: Frederic Gonzalo – 5 Social Media Marketing Trends5 Social Media Marketing Trends

5 VIDEO EXAMPLES Music of New Orleans My Tattoos, My Business Repurpose Jay Shepherd Biopic Additional AAD Samples

6 VIDEO APPS STANDARD Standard Production Apps iMovie (Mac) Final Cut Pro (Mac) iSkysoft Video Editor (Mac & PC) MovieMaker (PC) Adobe Premiere (Mac & PC) Sony Vegas Pro 12 (PC) Magix Video Pro (PC) Pinnacle Studio 17 (PC) Formats: MOV, M4V, MP4, FLV, MPEG, WMV, more.

7 VIDEO APPS TABLETS/MICRO Tablets iMovie ReelDirector Cinefly Magisto Mobile/Micro Video Vine Viddy Snapchat Poke Instagram Lightt

8 VIDEO SHARING SITES YouTube Vimeo Metacafe Veoh Break flicker

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