Marketing. Which career? Marketing: Delivering a Standard of Living!

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Presentation transcript:

Marketing

Which career?

Marketing: Delivering a Standard of Living!

Costs About 50% of total product costs are marketing costs. Contributions to business Marketing is critical to the success of a firm. Careers About 25-33% of the nation’s work force hold marketing positions. Contributions to society Marketing decisions affect our lives as individuals and affect society as a whole. Why study Marketing Marketing?

What is Marketing?

you What part of the equation will you be? Revenue - Cost = Profit Marketing

What to Marketing people do? The most progressive firms would likely answer…. Help our customers!

Marketing Careers in Marketing 1 customer development –Industrial products –Consumer products

CENTER for SALES STUDIES and MARKET INTELLIGENCE CENTER for SALES STUDIES and MARKET INTELLIGENCE

Marketing Careers in Marketing 2 Retailing l Management l Buying and merchandising  Not “folding clothes”

Marketing Careers in Marketing 3 Advertising - on the client/business side - at an agency World’s top advertisers: General Motors Procter and Gamble Phillip Morris Daimler Chrysler Sears Ford AT&T Walt Disney Pepsico

Marketing Careers in Marketing 4 Marketing Management - running a brand - analyzing business

Marketing Careers in Marketing 5 Marketing Research - understanding consumers - understanding business

How much can you make ?

Starting Salary Statistics by major at IU: Annual Starting Salary Major MedianMinMax Accounting$39,80024,00054,500 CIS$45,70025,00063,500 Finance$39,60015,00060,000 Management$35,40021,00062,000 Marketing$35,30020,00072,900 Less Money year one

Marketing Majors Who Recruits IU Marketing Majors ? May Company KOHL’S

Marketing What Courses Do You Need for a Marketing Concentration? Three Required Classes: - Marketing Management ( I - core ) - Marketing Research - Marketing Strategy

Plus 4 SKILLS Classes (1.5 hours each) - Effective marketing communications - Creativity in marketing - Management, analysis & display of marketing data - Database marketing

Marketing channels Retail management Physical distribution mgmt Marketing Plus 3 Marketing electives: Business to business mktg Sales management Professional selling Advertising & promotion Buyer behavior Legal aspects of marketing International marketing

Marketing Total Requirements: Marketing I -core + 6 hours basics + 6 hours skills classes + 9 hours of electives hours

Marketing