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Marketing.

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Presentation on theme: "Marketing."— Presentation transcript:

1 Marketing

2 Why study Marketing? Careers About 25-33% of the nation’s
work force hold marketing positions. Costs About 50% of total product costs are marketing costs. Why study Marketing? Contributions to business Marketing is critical to the success of a firm. Contributions to society Marketing decisions affect our lives as individuals and affect society as a whole.

3 What is Marketing? Placement Product Pricing Key parts to any business
Promotion

4 What part of the equation will you be?
Revenue - Cost = Profit Marketing

5 What to Marketing people do?
The most progressive firms would likely answer…. Help our customers!

6 Careers in Marketing 1 customer development Industrial products
Consumer products

7 CENTER for SALES STUDIES and MARKET INTELLIGENCE

8 Careers in Marketing 2 Retailing Management Buying and merchandising
Not “folding clothes”

9

10 Careers in Marketing 3 Advertising - on the client/business side
- at an agency World’s top advertisers: General Motors Procter and Gamble Phillip Morris Daimler Chrysler Sears Ford AT&T Walt Disney Pepsico

11 Careers in Marketing 4 Marketing Management - running a brand
- analyzing business

12 Careers in Marketing 5 Marketing Research - understanding consumers
- understanding business

13 Starting Salary Statistics by major at IU: 2000-2001
Annual Starting Salary Major Median Min Max Accounting $43,000 20,000 61,000 IS $50,000 20,000 70,500 Finance $43,000 20,000 61,000 Management $36,000 20,000 61,000 Marketing $37,300 15,000 55,500 Less Money year one

14 Who Recruits IU Marketing Majors?
May Company KOHL’S

15 What Courses Do You Need for a Marketing Concentration?
Three Required Classes: - Marketing Management (I-core) - Marketing Research - Marketing Strategy

16 Plus 4 SKILLS Classes (1.5 hours each)
- Effective marketing communications - Creativity in marketing - Management, analysis & display of marketing data - Database marketing

17 Plus 3 Marketing electives:
Business to business mktg Sales management Professional selling Marketing channels Retail management Physical distribution mgmt Advertising & promotion Buyer behavior Legal aspects of marketing International marketing

18 Total Requirements: Marketing
I-core + 6 hours Resch. + Strategy + 6 hours skills classes + 9 hours of electives 21 hours

19 Marketing


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