1. Marketing

2. Why study Marketing? Careers About 25-33% of the nation’s
work force hold marketing
positions.
Costs
About 50% of total product costs are marketing costs.
Why study
Marketing?
Contributions to business
Marketing is critical
to the success of a firm.
Contributions to society
Marketing decisions affect our
lives as individuals and affect
society as a whole.

3. What is Marketing? Placement Product Pricing Key parts to any business
Promotion

4. What do Marketing people do?
The most progressive firms would likely answer…. Help our customers!

5. Careers in Marketing 1 customer development Industrial products
Consumer products

6. CENTER
for
SALES STUDIES
and
MARKET
INTELLIGENCE

7. Careers in Marketing 2 Retailing Management Buying and merchandising
Not “folding clothes”

9. Careers in Marketing 3 Advertising - on the client/business side
- at an agency
World’s top advertisers:
General Motors
Procter and Gamble
Phillip Morris
Daimler Chrysler
Sears
Ford
AT&T
Walt Disney
Pepsico

10. Careers in Marketing 4 Marketing Management - running a brand
- analyzing business

11. Careers in Marketing 5 Marketing Research - understanding consumers
- understanding business

12. Starting Salary Statistics by major at IU: 2000-2001
Annual Starting Salary
Major Median Min Max
Accounting $43,000 20,000 61,000
IS $50,000 20,000 70,500
Finance $43,000 20,000 61,000
Management $36,000 20,000 61,000
Marketing $37,300 15,000 55,500
Less Money year one

13. Who Recruits IU Marketing Majors?
KOHL’S

14. What Courses Do You Need for a Marketing Concentration?
Three Required Classes:
- Marketing Management
(I-core)
- Marketing Research
- Marketing Strategy

15. Plus 4 SKILLS Classes (1.5 hours each)
- Effective marketing communications
- Creativity in marketing
- Management, analysis & display of marketing data
- Database marketing

16. Plus 3 Marketing electives:
Business to business mktg
Sales management
Professional selling
Marketing channels
Retail management
Physical distribution mgmt
Advertising & promotion
Buyer behavior
Legal aspects of marketing
International marketing

17. Total Requirements: Marketing
I-core
+ 6 hours Resch. + Strategy
+ 6 hours skills classes
+ 9 hours of electives
21 hours

18. Marketing