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What is Marketing?. The performance of business activities that direct the flow of goods and services from producer to consumer or user.

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Presentation on theme: "What is Marketing?. The performance of business activities that direct the flow of goods and services from producer to consumer or user."— Presentation transcript:

1 What is Marketing?

2 The performance of business activities that direct the flow of goods and services from producer to consumer or user.

3 The Promotion of Products!

4 What do Marketers do? Marketers analyze… markets market gaps trends products competition …to come up with opportunities to make money!

5 Marketers manage demand for a company's products by influencing the probability and frequency of their customer's purchase behavior.

6 Associate Degree Retail sales Customer Service

7 Bachelor Degree Management level jobs in… sales retail merchandizing promotions marketing research

8 Marketing Managers oversee several departments working to determine market demand maximizing profits through pricing the average annual salary for 2003 was about $74,000.

9 Marketing Research Analysts and Directors work as part of a department in house or offsite for a market research firm responsible for analyzing data interpreting and presenting the results the median earnings for 2002 were just under $54,000.

10 The Brand or Product Manager oversees the marketing responsibilities for a particular type of product well-paid career and won't put excessive overtime or travel demands on you a very competitive field

11 The Sales Manager oversees the sales force establishing territories and quotas recruiting and hiring, training, and incentives programs responsible for working with the data and statistics you've gathered to increase profitability and make planning decisions

12 Advertising Manager You can choose either the… business side of advertising as an account management or account planner creative side, where you'll create ads or work in media planning and production median earnings in 2002 were about $57,000, but vary widely depending on the size, location, and your position within your organization

13 Online Retailing another growth opportunity for marketing degree holders the amount of retail business being done via the internet in 2004, known as E- commerce, is expected to rise in 28% over last year's revenue many major retailers have online ordering and with that opens up new career possibilities, electronic advertising

14 Other Marketing Related Job Titles Procurement Officer Retail Buyer Wholesale Buyer Chief Marketing Executive


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