Presentation on theme: "1.02 Understand career opportunities in marketing to make career decisions."— Presentation transcript:
1.02 Understand career opportunities in marketing to make career decisions.
PROGRESS OF MARKETING Activities of marketing have changed & grown through the years Marketing was first only thought of with distributing a product/service Then it grew to include: –Selling –Promotion –A variety of other business activities (all 7 functions!)
Identify types of businesses that offer careers in marketing. Careers include all the activities required to plan, develop, promote & distribute goods/services to consumers. Almost all businesses have marketing careers; manufacturing, retail, wholesale, transportation services, community/social services, education, etc. The great thing about marketing is it is a function that is needed in every company in every industry, so career potential is unlimited.
Explain why jobs in marketing provide career potential. Many different areas in marketing that you can specialize in Growing a business often results in growing your career and income Job opportunities in marketing are growing, which those in manufacturing are decreasing
Explain why jobs in marketing provide career potential (cont.) Marketing skills are useful in any career because they involve understanding business, as well as relating & communicating effectively with others. These are basic skills that employers expect from all levels of employees.
Explain why jobs in marketing provide career potential (cont.) About 33 million Americans earn a living in marketing – that’s 1/3 of the US workforce! Bureau of Labor Statistics projects employment in marketing & sales to be DOUBLE DIGIT! Above Average Income!
Describe the following marketing careers: Marketing research – learn about the markets and what influences customers’ purchasing decisions Advertising – reaching out and attracting customers Product management – functions pertaining to the product component of the marketing mix (development & design, lifecycle, etc.)
Describe the following marketing careers (cont.) Distribution/Warehousing – channel management Sales – helping customers make wise buying decisions, getting the customer to buy Retailing – working with the end user, store operations management
Describe the following marketing careers (cont.) Service marketing – marketing intangibles Customer service – making the customer happier, satisfying customers Public relations – improving the company’s image
Describe well-recognized traits and skills needed for success in marketing careers. –Honest and trustworthy –Knowledgeable (about sales and product) –Enthusiastic –Technically savvy –Reliable –Self-motivated and goal oriented –Communication skills (communication is at the center of all marketing activities)