So what is

Graphic Design is…..

Type-based design

Image-based design

Image and type Designers often combine images and typography to communicate a client ’ s message to an audience. They explore the creative possibilities presented by words (typography) and images (photography, illustration, and fine art). It is up to the designer not only to find or create appropriate letterforms and images but also to establish the best balance between them.

And the message is……

Symbols, logos and logotype

Pictograms

Rebus The rebus is a pictorial image that represents a spoken sound. The rebus is a pictorial image that represents a spoken sound.

Ideaogram

Brands/Hallmarks

Logotype

Monogram

Coat of Arms & Family Crest

Trademarks and Style

Evolution of a trademark

Redesigned in 1986 and still in use today.