NIKE BRAND MARKETING PLAN PRODUCTS Clothes Hoodies, sweatpants, polo style shirts, hats, socks! Shoes Basketball, football, tennis, wrestling, golf style.

Slides:

Advertisements

Similar presentations

1.1.2a – Key influences that impact on sustained involvement in physical activity Learning objectives -To understand the influences on choice of physical.

Advertisements

Impossible is nothing.

Ryan Bodensteiner. Executive Summary Ryans Sporting Goods will do the following to succeed: –Provide athletic apparel, equipment, and merchandise –Locate.

By: Brad and Saiq ©.  The target market for our business would be people that play sports. Men and Women of all ages and sizes.  The product that.

Understanding Competition. Sources of Competition ä Sources of Competition ä Industry competition ä existing ä New ä Product line competition ä me-too.

Craig Kielburger - Free the Children In 1995 Craig Kielburger founded Free the Children He was 12 years old.

Yesterday… We talked about market segmentation and market share. Why/how does that help the marketing department of a company?

Welcome To Soccer Plus Super Store. Soccer Balls –Adidas Ball Bags – $7.99 –Nike Team Ball Bag Accessories Nike Ball pump 6.99 $ $33.99$33.99.

By Steven & Ross. Contents Company Overview 1 Chinese Market 2 5 force analysis 3 4P analysis 4 Suggestion 5.

Cima Mountaineering Anna Lucas Caitrin Dolan Ashley Taylor

Young Company Clothing Interview with Brian Clark and Ndzi Tante By Gemayel Floyd MSM 620 Bellevue University.

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.

GAIA Ultimate Sports Inc. Marketing the image of ultimate Frisbee.

Tennis Rackets, Apparel, Shoes, and more. Location 3977 William Flynn Hwy, Allison Park PA, Square Footage- 1,224ft 2 at $113/square foot Proposed.

Baseball Elite Line Matt Sheets. September 1, Onitsuka Co. (Kobe, Japan) Joined brands with Tokyo Onitsuka 1963-Joined brands with Chuo Sangyo.

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.

 Once a company has decided on the product, price, place and promotion it needs to make sure that there is enough demand for whatever it is marketing.

Introduction to Marketing. Marketing: the 5Ps The on-going process of planning and executing the: (1) the product (2) the pricing (3) the promotion (4)

Sports & Entertainment Industries and the 4 P’s Mrs. Wilson Sports & Entertainment Marketing.

What is Marketing? Chapter 1.

How to Develop a Promotional Campaign What is a Promotional Campaign? A planned strategy on how to focus all elements of the promotional mix to accomplish.

Sport Marketing Today’s Lecture What is Marketing?

NIKE mfpZiJaLuyY.

Nike and Adidas.  Nike and Adidas have a good brand image in India.  known for quality and up to date technology in footwear.

Product  Taylor made brand  Brand Equity  Product Differentiation  Adjustable Drivers and Woods  White Driver Heads  2 year Warranty  Clubs  Footwear.

Freedom Footwear Free to Run April 27 th,2015 Brianne Hughes, Yuhua Cao, Nick Visco, Phuong Nguyen.

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. WF SEMI 1.02.

By MajedAlmaskri Eric Van Emburgh Brianne Morgan Clyde Taylor

TYPES OF GOODS. Setup a PowerPoint according to what is listed Individual assignment Identify & Provide 2 Examples of each goods Staple:Must Have’s Convenience:Routine.

Hi, my name is Frankie Ratto and I really like sports. My favorite professional teams are the San Francisco Giants, The San Francisco 49ers, and the San.

By: Lindsey Deile, Michelle Mooer and Sacha Binde Dickinson State University.

What is Sport Marketing?

SEM Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers.

PriceCheck.com Need for compare prices No other website offers the same service.

RF Shoes Ryo Kikuchi 1 William F Bell Parkway Richmond Hill, ON

Named due to unique fit of the shoe that enhances performance and adapts to your stride.

{ Juliana Shi Eun Kim & Mia Romero AMM350 Final Project.

Marketing plan  Have to study the market well. Market Summary  Research the market.  Find out the price of helmets, shifts and competition  Find out.

Shulski’s Sporting Goods. At Shulski’s Sporting Goods we sell, all types of sporting goods. Such as, football, soccer,tennis, baseball,basketball,swimming,cheerleading,

Know Where You Are Headed A marketing plan is a written component of the overall business strategic plan that addresses how the company will carry out.

2.02 Discuss the concept of market identification.

NIKE’S RUNNING SHOES Presented by Yue Zhao, Jihan Cai and Hassan.

SEM A - Marketing PE - Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. PI - Explain.

L EAGUE O F M EN Business Project Nuntawat Chanchotiyan (MAPRAO) 10-3 Supakorn Taemkongka (GORN) 10-3.

Chapter 8 International Sport 8 International Sport C H A P T E R.

Mason Hoehn, John Wancowicz, Kenneth Goins, Peter Merritt T Rowe Price Presentation May 2012 Wanc Mason LLC.

3.02 Explain the concept of competition.. Competition The rivalry between two or more businesses to gain as much of the total market sales or customer.

 1. Target audience  2. Brand image  3. Name  4. Positioning  5. Packaging  6. Slogan.

EVENT DISTRIBUTION Sports Entertainment and Recreation Marketing.

NIKE. Founded in Oregon in 1960 Founder: William J. Bowerman and Philip H. Knight Type: Manufacturing and designing sportswear, making sportswear and.

Chapter 10 What is marketing?. Marketing… Marketing- the business function that identifies customer needs and responds to them For example- Nike used.

+ Shoppers Stop “Start Something New” Jessica Young Emalisa Carvalho.

 Target audience  Brand image  Name  Positioning  Packaging  Slogan.

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.

COMPETITIVE ANALYSIS D CUSTOM TEMPLATE.

Sports and Entertainment Marketing 1

Objective 1.02 Essential Question: How does sport/event marketing’s role and function in business to facilitate economic exchanges with customers?

Nike’s Annual Report Analysis Josh salazar sports marketing/ 6th.

The consumer and the sports products

Click Here to Start “Great sports equipment for great prices”

Bowling Centers Near-Perfect Score.

What is Marketing? Branding Branding Branding.

Paintball Facility Business Plan

Nike Recruitment Seminar By: Chad Clinton.

Calloway Golf Founded in 1982 by Callaway Golf Company

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.

Don’t write the question but you must show your work for credit!

Understand sport/event marketing’s role and function in business to facilitate economic exchanges with customers. SEM 1.02.

Presentation transcript:

NIKE BRAND MARKETING PLAN

PRODUCTS Clothes Hoodies, sweatpants, polo style shirts, hats, socks! Shoes Basketball, football, tennis, wrestling, golf style shoes! Personal Accessories Watches, headbands, bracelets, shoe strings, Necklaces! Golf Gear Golf clubs, golf gloves, golf shoes, golf balls! Athletic Gear Basketballs, footballs, golf balls, and other sport materials!

MEANS OF ADVERTISING Slogans  Just Do It! Promotions  Buy one get one half off! Television commercials  Youth athletic programs wearing Nike Material! Blogs  Tumbler! Social Networking  Facebook, Twitter, MySpace! Celebrity Advertising  Sports Celebrities, Worldwide Models!

FOREIGN PRODUCTION Finding product market in other countries. Creating Nike Factories Worldwide, Seeking Foreign Employment, Worldwide Advertising! Locate target market Adults ages (40-90) Young adults ages (20-39) Teenagers ages (13-19) Children ages (1-12)

DISTRIBUTION Nike’s internally developed Warehouse Management System (WMS) directs all activities either through terminals or through light-weight radio frequency units carried by operators, some of which are voice activated allowing the operator to talk directly to the system. High-tech sorting equipment will make it easy to fulfill customer orders, especially large orders requiring multiple products in the same shipping carton, efficiently and accurately. Nine kilometers of conveyor belts connect every functional area of the facility so products can easily flow through the different processes

INFORMATION MANAGEMENT Management Strategies Taking Yearly intake after subtracting expenses and using profit to increase business Such as opening new stores and creating more Jobs. Providing competitive advantage to take in more revenue then competing companies. Supporting improved decision-making, for example, project prioritization, selection of appropriate data warehouse and business intelligence technology, and identification of relevant skills and resources Identifying the right organizational structures and governance processes needed to facilitate effective information management

ANNUAL PRICE RANGING  Youth Prices Range o Shoes ($10-$30) o Clothes ($15-$35) o Accessories ($1-$20)  Young Adult Pricing o Shoes ($30-$70) o Clothes ($10-$60) o Accessories ($10-$50)  Adult Pricing o Shoes ($40-$400) o Clothes ($15-$120) o Accessories ($15-$60)

NIKE CATALOG