1. Marketing plan  Have to study the market well

2. Market Summary  Research the market.  Find out the price of helmets, shifts and competition  Find out the % of riders without helmet( warnings and fine)  Motorcycle insurance, price etc  Price of relevant of medication

3. Product definition  Helmet: Safety and conformability for the riders, full of style, appropriate for teenagers and adults.  Insurance: 30 BHT scheme :Health insurance :Health insurance : motorcycle insurance : motorcycle insurance

4. competition  Provide motorcycle insurance on purchase of motorcycle  Find the factory that provides the best and reliable helmets  Distribute free helmets with bikes

5. Positioning  By telling people how effective and protective the helmet is comparing with others. others.  Guarantee, safety.

6. Communication strategies  By launching campaigns about the product and informing the riders about the safety of wearing the helmet  Targeting with the style and design  Advertising

7. Packaging Fulfillment  Protective packaging and affordable price  High quality product with low price

8. Launch Strategies  Advertisement  Campaign  10%of budget

9. Public Relations  Advertisement with different media  Promotions

10. Advertising  Banner on the website  Effective advertisement  Unique style of advertising to get attention

11. Other promotions  Helmet with logs  Safety instruction inside the helmet  Demonstration

12. pricing  Specifying price and the research in the market  Purchase on limited budget  High quality product with low cost

13. Distribution  Through company along with their product  Dealers and retails in affordable price  Purchase of helmet( instead of fine)

14. Vertical market/segments  Segments for the middle class people especially those who can not afford to buy expensive helmet  It is for both gender from 18-35yrs old  Selling in convenient places

15. International  Research the international product and Price  Focus on middle class riders  by putting appropriate price

16. Success Metrics  About the safety of helmet  Convince them to wear the helmet  Campaign (to tell how success/failure)  Convince all the riders to wear helmet

17. Schedule  Divide the campaign and enforcement in months  Divide time for the improvement  Move with success