1. Nike’s Annual Report
Analysis
Josh salazar
sports marketing/ 6th

2. Instructions
Using the link below to Nike’s Annual report you will summarize Nike’s current operations, risk factors facing the industry and Nike, and current financial status. You will use this work product in your major project (Nike Shoe). Do a thorough job and make your Pie charts appealing to look at. DO NOT COPY AND PASTE!!!

3. General Information When was Nike incorporated and where?
In the state of Oregon 1986
What is the principal business activity of Nike?
Design, development, and worldwide marketing

4. Products
What are the seven key categories does Nike focus their product offerings on?
1. running
2. basketball
3. football
4. soccer
5. men’s training
6. women’s training
7. action sports

5. Products- Continued
Nike places are large emphasis on two things in products designed for men, women, and children. What are those two things?
1. apparel
2. accessories
What are the wholly-owned subsidiaries of Nike?
1. cole haan
2. converse
3. hurley
4. umbro
What is a wholly-owned subsidiary? (you will have to go ask Google for this answer)

6. Sales and Marketing
What two things affect the demand for Nike’s consumer products?
1. seasonal
2. geographic
What three things does Nike do to respond to trends and shifts in consumer preferences?
1. developing new products
2. styles and categories
3. influencing sports

7. United States Market
Create a PIE chart reflecting the distribution of U.S. Retail Stores:

8. Competition
What are the four important aspects of competition in the athletic footwear, apparel, and equipment industry?
1. style and design
2. category
3. genre
4. demand
What five things does Nike do to help market their products?
.contracts
Althletes
Teams,
coaches,

9. Risk Factors
Choose 10 Risk factors that you feel are the most important to understand (think like a Nike product developer). Insert slides as needed.

10. Failure to continue to obtain high quality endorsers products
Risk factors
Failure to continue to obtain high quality endorsers products
We rely technical innovation and high quality products to complete in the market
For our products
3.Failure to our contractors or our license contractors to comply with our code of conduct

11. Revenues- Page 19
From the data shown on page 19 of the 10K, create a Pie chart reflecting the distribution of Nike’s Brand Wholesale Equivalent Revenues by Category (running, basketball, football, men’s training, women’s training, action sports, sportswear, other). Remember the required component parts of a pie chart!

12. Consolidated Operating Results

13. International Revenue Distribution
To understand trends and shifts on an international level, create two pie charts (side by side) for Fiscal 2012 and Fiscal 2011

15. Distribution of North American Market Per Product Offering
Create a Pie chart showing the distribution of revenues in North America per Product Offering.

16. Greater China Revenue Distribution Per Product Offering
Create a pie of the Greater China revenue distributions per product offering. How does this differ from the North American market?

18. A Look Ahead: Nike Promotional Mix
When you have finished start reading this article from Fortune Magazine about Nike’s current marketing strategy and trendy promotional mix.

21. Sales: media type 2011