A Better Disposable Camera EDSGN 100 7/13/12 By Brett Elgin, Mason Jacoby, Ben Lehman, Taylor Parks Presented to the shareholders of FUJIFILM

Table of Contents  Introduction  What makes a disposable camera?  Environmental Concerns  Market Research  Camera Modifications  Conclusion

Introduction  Disposable Cameras now fit a niche role  Re-engineering for marketability  Encourage environmentally friendly design  Boost sales

Camera Breakdown

Environmental Concerns  Most of camera is ABS plastic  Hydrogen Cyanide released on burning  Many go to landfills  Carbon compounds to atmosphere  One of five people do not have access to recycling facility

Eco-efficiency from fiscal 2005 to fiscal 2010

Market Research Survey 1Survey 2  Population of adults  Used mainly for special occasions  Most wouldn’t mind removing flash  Used because some are waterproof  Population of middle class Facebook users  Most against paying more  Flash unnecessary  Most preferred smaller sized camera

Possible Solutions  Make it digital  Target children with bright colors  Make it out of cardboard  Waterproof  Crank wheel for charging flash  Remove flash  Eliminate electronics entirely  More efficient design for less plastic  Packaging reduction

Solutions  Remove all electronics  Use less ABS for body  Redesign body  Less packaging

Conclusion  This is the camera that will:  Be profitable  Attract consumers  Be more sustainable

References  _all.pdf _all.pdf  ompany+banner2.JPG ompany+banner2.JPG    digital-camera1.jpg digital-camera1.jpg  content/uploads/2012/05/IKEA-Cardboard-Camera.jpg content/uploads/2012/05/IKEA-Cardboard-Camera.jpg  d_recycle.jpg d_recycle.jpg