1. Marketing in Engineering Design

2. Introduction
Concurrent engineering requires the use of many people outside the engineering design office. Marketing is a key element in how a part may be designed.
Commercially designed parts must be manufactured at a cost that does not cut into profits. The product needs to be packaged for shipping in a cost effective manner as well.
The following slides will discuss the marketing factors that have an effect on the design process.

3. Cost Analysis Includes Expenses from the Following Departments:
- Engineering
- Manufacturing
- Inventory Control
Photo from GBI
- Engineering
- Manufacturing
Photo from Delta Tool and Manufacturing Inc
- Engineering
Photo from MJE Corporation
- Engineering
- Manufacturing
- Inventory Control
- Shipping
- Sales
- Engineering
- Manufacturing
- Inventory Control
- Shipping

4. Minimizing Costs Was an engineering analysis done to:
Test the use of less expensive materials.
Redesign to cut cost.
Cut the cost of maintenance, repairs, and operation.
Check the reliability of the cost estimate.

5. Minimizing Costs Optimization of production costs
Use of existing equipment, processes and
Facilities.
Low cost tooling.
Utilization of standard parts.
Use of new and more efficient processes.
Cut down on inspection and testing.

6. Packaging Design Factors
Shape of the Package
Size of the Package
Product Protection
Ability to Stack
Packages
Container is
Structurally Sound
Low Cost
Eye Catching
Minimal Use
of Material
Standardized
for Transport
Dust and Dirt
Humidity
Extremes
Vibration from
Transport
Temperature
Extremes
Shock
Photo from LANCO INC

7. Packaging Design Factors
Foreign Languages
Used Where
Necessary
Color
Printed Text
Art Work
Fonts:
Readability, Style
Size of Text
Color:
Attention Getting
Warnings:
Chemical, Fragile,
Biological
Special Instructions:
Quantity to Stack,
How to Open, Other
Associations with
Holidays, Nature
Relationship
to Human
Feelings
Logos
Trademarks
Photos from Transparent Container Company

8. Packaging Design Factors
Differences and Attractiveness
Compared to Competitors
Competitive
Environmental
Disposal of Packaging:
Biodegradable?
Recyclable?
Minimal use of Material:
For Cutting Cost.
For Cutting Waste.
Photo from LANCO INC

9. Advertising
Renderings and illustrations of products are necessary to show the public for advertising purposes.
The concept or system design documentation helps the public see what it is that you designed.