Can Social Media Help to Re- Establish Trust in Business Brendan Hughes Web 2.0 Expo, San Francisco - Birds of.

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Presentation transcript:

Can Social Media Help to Re- Establish Trust in Business Brendan Hughes Web 2.0 Expo, San Francisco - Birds of a Feather, 05 th May 2010

Other People ? The Anatomy of Trust – Other People Friends

? The Anatomy of Trust - Brands Brands I Like

Other People ? The Anatomy of Trust – Word of Mouth Brands Friends Brands I Like WOM

Social Media Platforms Social Media Platforms Other People ? The Anatomy of Trust – Social Media Platforms Brands Friends Brands I Like WOM