1. Brand Humanization through Social Media Naomi Put Loes Velthorst Charlotte van den Dool

2. Brand Humanization Establishing humanity within a brand image Trust is the key Advertising, billboards & television Social Media

3. From brand to humanized brand Essential part of modern day branding success Coca Cola https://www.youtube.com/watch?v=A45sjUX7mp0

4. Social Media Connecting with target audience Business level  human level Example KLM (Royal Dutch Airline)

8. Humanization gone wrong - Stay professional! Conclusion : positive outcome on businesses - Be careful! Questions?