Prestige Jewelers sales meeting Sales presentation.

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Presentation transcript:

Prestige Jewelers sales meeting Sales presentation

 Cut  Refers to a diamonds Reflective qualities, not its shape  Clarity  Refers to a diamonds flaws  Color  Refers to diamonds color  Carat  Refers to unit of weight by which diamond is measured

 Microscope/loop  A microscope or jeweler’s loop(10x magnifying glass)will show any Inclusions in a diamond.  Diamond Tester  Uses Light to verify that the diamond is real  Does not guarantee quality of stone, Just Authenticity  Certification  Certifies the quality of the diamond  Certificates should come from a reputable Source  Certificates could cost up to $200

 Filled with glass to enhance clarity  Treated with heat to enhance Color  Used to turn Yellow or brown diamonds into a Fancy-colored  Color may change over time  Painted For Color to offset Yellow color  Wears off quickly  Easily Detectable

After you purchase a diamond, be sure to care for it so that it does not get scratched or damaged. Remember, diamonds are brittle and can crack if banged. Diamonds should be stored separately so that they do not scratch other pieces of jewelery.