1. How to Buy a Diamond Prestige Jewelers Sales Meeting Sales Presentation

2. The 4 C’s Determine Diamond Grade and Value Cut – Refers to a diamond’s reflective qualities, not its shape – Angles and number of facets determine how diamond reflects light In well-cut diamonds, light enters form the top, reflects from one side to the other, and exits out the top. In poorly cut diamonds, light enters from the top and “leaks” out the bottom. Color – Colorless is most valuable, reflecting the most light – Graded on alphabetical scale from “D” (colorless) to “Z” (traces of yellow or brown) Fancy color diamonds do not follow this rule (i.e., blue, yellow, pink, diamonds) Clarity – Refers to a diamond’s flaws (or inclusions) Internal air bubbles Surface cracks – Diamonds range from Flawless (no inclusions) to Included 3 (flaws visible to the naked eye) Carat – Refers to the unit of weight by which a diamond is measured – The greater the carat weight, the more expensive the diamond (all other characteristics being equal)

3. Determining a Diamond’s Quality Microscope/Loop – A microscope or jeweler’s loop (10x magnifying glass) will show any inclusions in a diamond. Diamond Tester – Uses light to verify that the diamond is real – Does not guarantee quality of stone, just authenticity Certification – Certifies the quality of a diamond – Certificates should come from a reputable source – Certificates could cost up to $200

4. Buyer Beware of “Treated” Diamonds Filled with glass to enhance clarity Treated with heat to enhance color – Used to turn yellow or brown diamonds into a fancy-colored – Colors may change over time Painted for color to offset yellow color – Wears off quickly – Easily detectable

5. Caring for Diamonds After you purchase a diamond, be sure to care for it carefully Diamonds are brittle and can crack, scratch, and be badly damaged – For prevention of damage, store diamonds separately from other jewelry When the diamond needs cleaned – Use a jeweler's cloth – Bring it to your jeweler