Membership and Social Media Phyllis Shurn-Hannah, Northeast Region FSD Curtis Midkiff, SHRM Director of Social Engagement May 23, 2013

Social Media Marketing ITS ALL ABOUT T.R.U.S.T

The Ultimate Goal of Social Media Marketing

1. Current Members 2. Volunteer Leaders 3. Prospective Members POTENTIAL AMBASSADORS

What would you like them to do? Talk...talk...talk.....

WHEN do you want them to talk?

Why?

T = Transform R = Recognize U = Unexpected S = Sustain T = Tell How do you get T.R.U.S.T?

Transform the Relationship T = Transform

Current Relationship -- Transactional

Recognize the journey... R = Recognize

Recognize the journey... R = Recognize

The HR Professionals Journey 1. networking 2. job seeking 3. sense of community

Current Relationship -- Transactional

Provide the Unexpected via social media U = Unexpected

What do your members and prospective members expect from you? Expectations

My Unexpected Vacation

1. Starbuck’s Cards 2. Other gift cards 3. Member of the Month Awards 4. Social Bring A Member 5. Creative Compliments Suggestions

Sustain Communications with Members and Prospective Members S = Sustain

Current Relationship -- Transactional A Little Relationship Advice

How often do you communicate with your students and instructors? S = Sustain

Current Relationship -- Transactional A Little Relationship Advice 1. Encouraging s 2. Text Messages 3. Additional Information 4. How is your stay?

Now that you have transformed the relationship tell them what you would like them to do.... T = Tell

1. Post to LinkedIn Groups 2. Send tweets about SHRM 3. Post updates via Instagram 4. Member Testimonials for Social 6. YouTube testimonials

T = Transform R = Recognize U = Unexpected S = Sustain T = Tell T.R.U.S.T Recap

Questions?

31 THANK YOU FOR ALL THAT YOU DO!! (Please note that these slides are copyrighted material and may only be distributed to an audience at a SHRM speaker presentation. Further distribution is not allowed, except with permission by SHRM.)