Factfile IPL’s most consistent performers – Winner of IPL 2010 – Winner of Champions League 2010 – Runners up in the 1 st edition and semi finalists in the 2 nd – Only team to make it to all 3 semi-finals – The only team to win the fair-play award twice. – Ranked by BrandFinance as the most valuable IPL team in 2010

Current Superstars

And ofcourse Dhoni

Team Values Team positioning: – Fearless entertainers who play to win Unwavering focus on the sport Sportsmanship on and off the field.

Key brand communication initiatives Murali 800 – Marketing activity that pays tribute to a sporting record Whistle Podu – The most popular team engagement over 2 lac views on youtube alone Blog contests and twitter presence – Rated among the best by social media experts

Sponsorship opportunities

Sponsorship Categories Category ACategory BCategory C

Category A (Sponsorship structure) Main Sponsor Associate Sponsor 1 Associate Sponsor 2 Associate Sponsor 3

Deliverables

Association Rights - IPR Right to be referred to as Official Team Partner (customizable as per brand requirements) Category Exclusivity Mention in all official press- releases issued by the team

Player Kit Branding Presence of logo in team attire Presence of logo in replica attire

Player Appearances/ Promos Min. of 3 Super Kings players to be available for promos/ appearance or for a TVC (1 day) Image rights of players can be used for upto 1 year.

Brand Visibility Logo on standees/ backdrops etc at all official Super Kings events Logo on all mainline and below the line communication done by the team

Stand Naming Rights Rights to name a stand eg: stand Rights to put up a promotional standee/ board in that specific stand Rights to brand the front and rear of the seats in a stand

Perimeter board branding The display of logo on perimeter boards Display of logo in LED boards during home matches

Online branding Logo will be displayed on the home page of the Chennai Super Kings site. Social media integration is possible.

Hospitality and Tickets Rights to purchase tickets across various categories. Rights to set aside tickets upto a specific amount at the time of confirmation. (Pl note: hospitality and tickets rights will be made available for an incremental cost over the sponsorship amount)

Package 1- Main Sponsor

Hospitality and Tickets Logo will be displayed on the home page of the Chennai Super Kings site. Social media integration is possible. Referred to as “Official Partner” Will be mentioned in all media releases done by the team Category Exclusivity Logo features in the home page of the Chennai Super Kings Website Association Rights Brand Logo in front, leading arm of player jersey and back of helmet Similar branding in training uniforms of team Attire Branding Rights to use a min. of 3 and max of 4 players for 1 day (upto 8 hours) for TVC shoot/ still shoot player appearance/ visit Rights to use entire team for upto 1 day (8 hours) for a visit CSK logo rights and Player image rights for mainline and BTL communication (min3 players) Players and Image rights Rights to name upto 2 stands according to the sponsor’s choice Branding on upto 3 perimeter boards for all home matches Rights to brand the seats (front and rear) in the 2 branded stands Rights to put up standee in the 2 branded stands Rights to conduct promos in 1 stand Rights to create 2 stalls within the stadium to distribute “$”s and “6” cards to audience and for product display On-ground branding Rights for preferential purchase of tickets The preference for the tickets type to be mentioned at the time of confirmation Rights to tickets worth a specified amount to be set aside for the sponsors Hospitality and Ticketing Rs. 27 Crore (not incl ticketing and hospitality) Rs Crore (incl ticketing and hospitality) Investment

Package 2- Associate Sponsor 1

Hospitality and Tickets Logo will be displayed on the home page of the Chennai Super Kings site. Social media integration is possible. Referred to as “Official Partner” Will be mentioned in all media releases done by the team Category Exclusivity Logo features in the home page of the Chennai Super Kings Website Association Rights Brand on Right Chest of player jersey Similar branding in training uniforms of team Attire Branding Rights to use a min. of 3 and max of 4 players for 1 day (upto 8 hours) for TVC shoot/ still shoot player appearance/ visit Player image rights and CSK logo rights for mainline and BTL communication (min of 3 players) Players and Image rights Rights to name upto 1 stand according to the sponsor’s choice Branding on upto 2 perimeter boards for all home matches Rights to brand the seats (front and rear) in the 1 branded stand Rights to put up standee in the 1 branded stand Rights to conduct promos in 1 stand Rights to create 1 stall within the stadium to distribute “4” and “6” cards to audience and for product display On-ground branding Rights for preferential purchase of tickets The preference for the tickets type to be mentioned at the time of confirmation Rights to tickets worth a specified amount to be set aside for the sponsors Hospitality and Ticketing Rs. 7 Crore (not incl ticketing and hospitality) Rs. 7.5 Crore (incl ticketing and hospitality) Investment

Package 3- Associate Sponsor 2

Hospitality and Tickets Logo will be displayed on the home page of the Chennai Super Kings site. Social media integration is possible. Referred to as “Official Partner” Will be mentioned in all media releases done by the team Category Exclusivity Logo features in the home page of the Chennai Super Kings Website Association Rights Brand on Non-leading arm of player jersey Similar branding in training uniforms of team Attire Branding Rights to use a min. of 3 and max of 4 players for 1 day (upto 8 hours) for TVC shoot/ still shoot player appearance/ visit Player image rights and CSK logo rights for mainline and BTL communication (min of 3 players) Players and Image rights Rights to name upto 1 stand according to the sponsor’s choice Branding on upto 2 perimeter boards for all home matches Rights to brand the seats (front and rear) in the 1 branded stand Rights to put up standee in the 1 branded stand Rights to conduct promos in 1 stand Rights to create 1 stall within the stadium to distribute “4” and “6” cards to audience and for product display On-ground branding Rights for preferential purchase of tickets The preference for the tickets type to be mentioned at the time of confirmation Rights to tickets worth a specified amount to be set aside for the sponsors Hospitality and Ticketing Rs. 7 Crore (not incl ticketing and hospitality) Rs.7.5 Crore (incl ticketing and hospitality) Investment

Package 4- Associate Sponsor 3

Hospitality and Tickets Logo will be displayed on the home page of the Chennai Super Kings site. Social media integration is possible. Referred to as “Official Partner” Will be mentioned in all media releases done by the team Category Exclusivity Logo features in the home page of the Chennai Super Kings Website Association Rights Brand on both legs of the player trousers Similar branding in training uniforms of team Attire Branding Rights to use a min. of 3 and max of 4 players for 1 day (upto 8 hours) for TVC shoot/ still shoot player appearance/ visit Player image rights and CSK logo rights for mainline and BTL communication (min of 3 players) Players and Image rights Rights to name upto 1 stand according to the sponsor’s choice Branding on upto 2 perimeter boards for all home matches Rights to brand the seats (front and rear) in the 1 branded stand Rights to put up standee in the 1 branded stand Rights to conduct promos in 1 stand Rights to create 1 stall within the stadium to distribute “4” and “6” cards to audience and for product display On-ground branding Rights for preferential purchase of tickets The preference for the tickets type to be mentioned at the time of confirmation Rights to tickets worth a specified amount to be set aside for the sponsors Hospitality and Ticketing Rs. 4.5 Crore (not incl ticketing and hospitality) Rs Crore (incl ticketing and hospitality) Investment

Main Sponsor Investment - Rs.27 Crs/ Rs Cr(with hospitality) -Branding on Jersey -Branding on Leading Arm -Branding on Back of the Helmet Associate Sponsor 1 Investment – Rs. 7 Crs/ Rs. 7.5 Crs (with Hospitality) - Branding on Right Chest of the Players’ Jersey Associate Sponsor 2 Investment – Rs. 7 Crs/ Rs. 7.5 Crs(with Hospitality) - Branding on Non Leading arm Associate Sponsor 3 Investment – Rs. 4.5 Crs/ Rs Crs (with Hospitality) - Branding on two sides of the players trousers

Sponsorship category B

Category B Toss Cheerleader Branding Dug-out Branding Mascot Branding Ballboy Branding Man of the Match

Cheerleader Costume Branding Rights to brand cheerleader costume for a min. of 14 matches (home and away) – Branding upto 25% of cheerleader costume Rights to brand 12 cheerleaders per match Rights to brand the cheerleader podium Rights to conduct activation around this inventory Player image rights Investment: Rs.2.75 Cr (not incl hospitality and ticketing) Rs.3.00 Cr (incl hospitality and ticketing)

Ballboy costume branding Rights to nominate 10 ball boys per game (for 7 home matches) – Branding upto 25% of cheerleader costume Branding on the balboy jersey (25% of space) Ballboys to be nominated individuals (boys and girls) in the age group of 8-16 Rights to conduct activation around this inventory Player image rights Investment: Rs.1.25Cr (not incl hospitality and ticketing) Rs.1.50 Cr (incl hospitality and ticketing)

Sponsorship of Toss Rights to nominate an individual to follow the tow captains to the toss in the home matches Branding on the nominated individual (25% of jersey space) Rights to conduct activation around this inventory Investment: Rs.1.25 Cr (not incl hospitality and ticketing) Rs.1.50 Cr (incl hospitality and ticketing)

Dugout branding Branding on the top of the CSK Players’ Dugout for all matches Proportionate branding on the backdrop of the players dugout Players Image Rights Investment: Rs.1.25 Cr (not incl hospitality and ticketing) Rs.1.50 Cr (incl hospitality and ticketing)

Mascot branding Rights to branding on the Mascots during the home matches 8-10 mascots to be present at the boundary during the home matches Rights to conduct activation around this inventory Player Image Rights Investment: Rs.1.50Cr (not incl hospitality and ticketing) Rs.1.85 Cr (incl hospitality and ticketing)

Partnership Opportunities – Category C

Partnership Categories (indicative) Official Alcoholic Beverage Official Non alcoholic beverage Official Airline Official Chewing Gum Official Deodorant Official team vehicle Hospitality Partner Practice Session Partner Formal Attire Partner Informal Attire Partner * (many more partnerships can be formed)

Deliverables (not incl player appearance) Player Image rights Rights to use Chennai Superkings Logo and association with the team eg: Official Beverage Partner Rights to Setup stalls in the stadium Rights to conduct activations around the inventory Logo on the official team website Hospitality Rights to pre-purchase tickets for the home matches Investment: Rs. 90 Lakhs (not incl hospitality and ticketing) Additional Rs.5 Lakhs (for hospitality and ticketing)

Deliverables (incl player appearance) Minimum of 3 CSK players to be available for promotional activity(appearance etc.) or for a TVC/Appearances etc. for 1 day Player Image rights Rights to use Chennai Super Kings Logo and association with the team eg: Official Beverage Partner Rights to Setup stalls in the stadium Rights to conduct activations around the inventory Logo on the official team website Hospitality Rights to pre-purchase tickets for the home matches Investment: Rs.1.80 Cr (not incl hospitality and ticketing) Additional Rs.10 Lakhs (for hospitality and ticketing)

Thank you!