1. ASSE : THE GREEN CLUB November 2009

2. KEY FIGURES 10 times League winners 6 times French cup winners 3 times French second league winners 75 European games played 215 fan clubs throughout the world 18 000 season ticket holders More than 300 000 fans An average of 30 000 spectators per match More than 70 000 shirts sold every season ASSE : THE GREEN CLUB

3. ASSE: A POPULAR ONE ! ASSE : THE GREEN CLUB

4. A NATIONAL SIZE Our interest rate is one of the highest on a national plan. 45% of French interested in football are interested in ASSE too (Ligue 1 average : 28%) Reading example : Between 32 and 41% of the « britains » interested in football, have « some » or « a lot of « interest for ASSE (a quarter is very interested in the club) Source : IPSOS Mars 2009 ASSE : THE GREEN CLUB

5. TV COVERAGE since 2004 (source LFP April 2009) : 04/0505/0606/0707/0808/09 1Marseille3623272517 2Lyon2925 17 3PSG2426162014 4Bordeaux1213121813 5ASSE1011141513 6Lille1112151011 7Monaco16 9106 8Rennes699148 9Toulouse981097 Auxerre1210 52 A MAJOR CLUB IN TERMS OF BROADCASTING ASSE : THE GREEN CLUB

6. A GREAT IMAGE Our image rate is one of the highest on a national plan. 82 % of French interested in football have a positive image of ASSE (Ligue 1 average : 63%) Reading example : Between 87 and 92% of the « normands » interested in football, have a positive image of ASSE (a quarter have a very positive image). Source : IPSOS October 2009 ASSE : THE GREEN CLUB

7. A CLUB WITH BOTH A FRIENDLY AND A PRESTIGIOUS IMAGE Source : IPSOS March 2009 ASSE : THE GREEN CLUB

8. THE CLUB’S MEDIA RESSOURCES Maillot Vert The official magazine 34 000 copies www.asse.fr The official website 2nd football club website in France (read pages). 45 000 (unique visitors ) per day ASSE TV The official TV Available on Canal satellite ASSE : THE GREEN CLUB

9. AN ORGANIZED CLUB ASSE : THE GREEN CLUB ASSE is the 1st french club « ISO 9001 »

10. WWW.ASSE.FR WWW.ASSE.FR : An efficient website 4th french football club website in terms of visitors/day 2nd french football club in terms of read pages Source : Nielsen /Netratings sept 08 ASSE : THE GREEN CLUB

11. Since 2007 : 1st stadium in France with 2 600 m2 photovoltaïc covering on the top (Power : 216 750 wc (Watt Crete). SAISON 2010 / 2011 ASSE is the first french club to carry out its carbon balance in order to compensate the CO2 emission of our L1 travelings. Sponsorship with « Good Planet » the foundation of Yann Arthus-Bertrand : Program «Footbus» to incite our fans to take the bus rather than taking their car to come to the stadium. A bio snack at the ASSE Camp Specific Youth program ASSE : THE GREEN CLUB

12. www.asse.frwww.asse.fr : An efficient website A HIGH LEVEL OF CONNEXION Source : Nielsen /Netratings sept 08 Average time of connexion (minute /visitor) ASSE : THE GREEN CLUB

13. ASSE KIDS’ CLUB : AN AMBITIOUS PROJECT FOR OUR YOUNG FANS With the ASSE Kids’ Club, ASSE has created a young fan club, entirely free of charge, for youngsters aged 6-16 years old. Throughout the year, this club offers numerous activities (mascotts, ASSE days, ASSE Kids’ Club stand) encouraging mutual respect and Fair play. This is the first and biggest kids club in France for t ligue 1, which has attracted 10 000 members on its website : www.asse-kids.frwww.asse-kids.fr Aimé Jacquet backs ASSE Kids’ Club 1998 WORLD CUP WINNER ASSE : THE GREEN CLUB

14. THE NEW « CLUB DES VERTS » project (February 2010) To transform the current CLUB DES VERTS in a free and living virtual community. To put the fan in the heart of the website, in the heart of the club. To entertain and help our 200 000 Visitors per month. ASSE : THE GREEN CLUB

15. THE NEW « CLUB DES VERTS » Key headings : Home page My page / fan page Group Page email page Service page : Where to watch the match ? Fans living close to you Advice from our doctor Have the Green Attitude Car pooling Game section : betting Survey Contest Quiz ASSE : THE GREEN CLUB

16. GOALS To offer a high exposure to our SPONSORS. STRATEGY A short list of sponsors with an exclusive perimeter A stadium visibility reserved to 12 brands A shirt visibility reserved to 4 brands ASSE : THE GREEN CLUB

17.  Hospitality, media, events  ASSE copyright  High visiblity on shirt  Branch of industry’s exclusivity  ASSE copyright  Priority on visibility  Branch of industry’s exclusivity  Copyright limited  Visibility BtoB  Hospitality, media, events ASSE’S OFFER : LESS is MORE…  ASSE copyright  Hospitality, media, events Top Sponsor (1) Official Partner (11) Corporate Partner (12) Official Supplier (10) Member (300) ASSE : THE GREEN CLUB

18. ASSE PARTNERSHIP PARTNERSHIP PROPOSAL

19. INTERNATIONAL RIGHTS : Use of « ASSE TOP SPONSOR or PARTNER » label Branch of industry’s exclusivity PARTNERSHIP PROPOSAL ASSE : THE GREEN CLUB

20. INTERNATIONAL RIGHTS: Use of the representative signs : logos, emblems Use of the club’s image including players’ (at least 5 of them) for all advertisemement’ supports Official picture with partner’s executives PARTNERSHIP PROPOSAL ASSE : THE GREEN CLUB

21. SHIRT VISIBILITY : Partner logo on the match shirt (300 cm2 in the back) PARTNERSHIP PROPOSAL ASSE : THE GREEN CLUB logo

22. Disposal on the website www.asse.fr (homepage + specific program)www.asse.fr Partner logo on the team coach Partner logo on all official club’s support SpecificTV Program or corporate advertising on ASSE-TV (ONZEO) CLUB VISIBILITY : PARTNERSHIP PROPOSAL A partner page on the official magazine ASSE : THE GREEN CLUB Sponsorship of a specific program on the jumbo screens at the stadium

23. STADIUM VISIBILITY: Perimeter fixed boards -12 meters of curved board around the pitch - 4 boards on the training center pitch PARTNERSHIP PROPOSAL 15 minutes of visibility per game for your brand during a live on TV (source : Carat09) ASSE : THE GREEN CLUB

24. Logo on the players ‘s coach Logo on the interviews’ boards and press room STADIUM VISIBILITY: PARTNERSHIP PROPOSAL ASSE : THE GREEN CLUB Partner logo on each match ticket

25. VIP and PROMOTION A box for 25 vip with hospitality pack before, during the half time, and after the matches. 50 regular tickets on each match at home 40 regular tickets on each match away Tracting around the stadium PARTNERSHIP PROPOSAL ASSE : THE GREEN CLUB

26. 500 official pictures 50 Shirts Sponsorship of a match (animation of the main stand, flyers, flag PROMOTION ’’ MERCHANDISING PARTNERSHIP PROPOSAL Access and use of ASSE’s database (160 000 contacts) ASSE : THE GREEN CLUB 20 Scarf Priority on ASSE products and services

27. ’’ PARTNERSHIP PROPOSAL ASSE : THE GREEN CLUB BUDGET 300 000 €HT (outside technical cost)