Presented by: Kevin Tam Date: April 29, 2010
What is it? Augmented reality is a view of the physical real-world that is superimposed by virtual-computer generated imagery. It is 3D and interactive in real-time. Some AR hardware include: - Head-mounted displays (goggles) - Handheld displays (GPS) - Input devices (smartphones)
Examples AR Shopping Model ure=player_embedded ure=player_embedded The Future of Car Repairs ture=player_embedded ture=player_embedded
How it affects businesses Revolutionize the way advertising and marketing is done with 3D imagery. Enhance the nature of the healthcare industry by providing recognition technology at the point of service so doctors have all the patient’s information. Increase access to knowledge of how the job is done on the spot. In the sales and services industry, AR can scan the customers and pull up their background, so employees will target their shopping trends.
More uses of AR Training purposes. Virtual demonstrations of products. Rendering proposed projects to clients. Personalized shopping.
Sources ality.shop/index.html ality.shop/index.html augmented-reality-business-models/ augmented-reality-business-models/ nted_reality_aff.html nted_reality_aff.html