Video Over Broadband Jonathan Taplin, CEO, Intertainer

“The future will not offer up to 500 channels, but a single channel - your own.” George Gilder, Life After Television

The Telecom Crash Junk Bonds and the Bandwidth Glut Last Mile Acceleration- Utility Pricing on Broadband Services The Regulated Monopoly

Worldwide Broadband Households

Why On Demand Matters The Old World of Scarcity-Access Providers vs. Content Holders The Economics of Multiple Channel Offerings –Case Study-Discovery Channel MPEG 2 Server Shelf Space Allocation Convenience, Choice & Control Distance Learning & The Flexible Society

Needed: A Worldwide ITV Standard The Middleware Tower of Babel –MSTV, Liberate, Open TV, Canal Plus, Worldgate, ICTV Programmers will not create without it Content Providers will not Digitize without it Consumers will not move to Digital TV without it The Telecom Crash will not correct itself without it

Requirements Standard Authoring Language Standard Transmission Protocol Standard CODEC Integrated DRM

IT ALREADY EXISTS Language-HTML Transmission-IP CODEC-Windows Media/ MPEG 4 Windows Media DRM

Next Two Years IP Everywhere More Than Movies On Demand Security is Paramount

IP Everywhere Current Broadband IP Platform –50 million worldwide –Storage and Networks have their own Moore’s Law Multiple Device Connection –IP Set Top Box & DOCIS Modem –E-Home Server & –X-Box –Ultimate TV –Larger Digital Displays

Pausing and rewinding FM radio Beyond your hard drive to broadcast & on-demand Building, playing, and updating music library Acquiring, editing, and viewing, printing pictures

Links E- Commerce Advertising Related Content Targeting Info Rights & Contracts Metadata Smart Content Wins Content Mgmt. Digital Rights Mgmt. Distribution & Delivery Mgmt. Subscriber Mgmt. Traditional Content Intertainer’s Integrated Digital Asset Management Solution Intelligent Content with Smart Media Objects Intelligent Content

More Than Movies On Demand E-Commerce & Interactive Advertising are crucial –Charter, Comcast and Cablevision Interactive TV means more than Wink – Only Client-Server architectures can compete with PC Broadband Subscription Based services will need a common Data base structure –Broadband, Fixed Wireless, and Mobile Wireless –1.5 MBPS ubiquity and 3G wireless networks

Security Is Paramount There is only One current VOD Rollout that is totally secure –Intertainer.TV using Windows Media DRM If MPEG 2 over QAM does not quickly secure content, Studios will revolt SA- Session Based version of Power Key in Beta Motorola-Planning Pre-encryption for Diva.- Digicypher charges per stream