History – Illegal to Advertise History – Taboo to Advertise History – Taboo to Sell History – Taboo to Sell Openly Today – You Better Sell Aligns with the titles we give – Coordinator, Concierge, Advisor, Adviser, Salesperson
Sell – Sell – Sell – 60-80% In-Office Close Ratio Compute – Absolutely Tenacious on the Computer Dial – Own the Phone – Love the Phone – 90% of the sale is made here! Deliver Results – at least $1.5 Million/Year
Paperwork – Delegate, Delegate, Delegate Manage Events Mailings and Blasts Marketing *** Exception: Hybrid Managers Must Prioritize
That is a different speech but: Come talk to me You may have her/him – just provide training Spend $$$ - A+ Ads, A+ Sources Hire for sales talent and experience, not industry experience Listen to and read talks and articles – podcasts, windshield time
Don’t forget there is business on the table Don’t invest in web or marketing before training your people Don’t make assumptions, run actual stats Don’t take clichés and limiting beliefs as fact: “Service” Oriented is different than “Sales” oriented “Aging-Face patients take more time to decide” “We need weekend hours for people who work” “He is a used car salesman”
Sales Sales Professionals We are already surrounded by sales Phone and Communication Decisions Made Virtually Pride in Sales and Marketing – Educate and become the expert: Newsletters Podcasts Training Seminars like this Invest – This is your profession