MOON CAKE Yong Won, Kim Bo Yon, Kim Sarula Kaizhong, Duan Thi Thanh Hoa, Nguyen PRODUCT AND SERVICE INNOVATION FINAL PROJECT
1 Introduction 2 Development Process 3 Product 4 Technology 5 Marketing Strategy INDEXINDEX
INTRODUCTION
Development Process
Humby & Buddy Limitation 1) Can’t manage many belonging (We wanted to create something that we can manage many of our personal belonging) 2) Need to charge
Development Process GPS Limitation : Only available in place without ceiling NFC Limitation : Only within 10cm RFID Huge range of distance available Secure For more information refer to our WIKI
Product Scan a tag Category Alarm Control Item List APPLICATIO N STICKE R CHARM
Product
Scan Item 1. A B C Add to list 4. D Product
Further development Categorize Clock Wallet Key Bag Add more 1. A B C Add to list 4. D Scan a tag Product
Further development Alarm Control 1 ： USB 2: Key 3: Child 4: Wallet Product
Technology: RFID RFID Tag Small sized Readers are being developed. Can be embedded in the mobile phone
Technology: RFID
Development process How to sell 1. Customization Moon Cake Stickers Necklace, Dog leash
Development process How to sell 2. Distribution Multi Shops RFID readers will be installed at the store Embedding RFID readers in mobile needs special technique. We will, Collaborate with handset manufacturers Our options will be learning the technique 1)By licensing contract 2)As outsourcing partner (to provide the ‘TAG’ part and the ‘APP’)
Development process -First solution: GPS Failure due to weak signal -Second solution: NFC -Third solution: Child anti- lost alarm device technology Humble and Buddy But!. Limitation High cost for keeping technicians at each retail store Risk for sustainable partnership Bluetooth model
Development process Potential Development Bluetooth model + Does not need additional ‘reader’ in the phone -Security, Expensive chip ( but are still in the development further process)
Development process Potential Development Bluetooth model Paired with Bluetooth Signal
Thank You