1. PRODUCT AND SERVICE INNOVATION
FINAL PROJECT
MOON CAKE
Yong Won, Kim
Bo Yon, Kim
Sarula
Kaizhong, Duan
Thi Thanh Hoa, Nguyen

2. I N D E X Introduction Development Process Product Technology1
Introduction 2
Development Process 3
Product 4
Technology 5
Marketing Strategy I N D E X
#1 (30sec)
Hello everyone
We're the group 'Mooncake'
and today we would like to introduce you a solution to a problem  
that we all face which is THIS

3. INTRODUCTION #2 (30sec) [분실물 찾습니다 PICTURES pouring out~~~~~]
Oviously, we all lose something once in every while.
(이거 맞나? 꽤 자주를 영어로 어떻게 하지?)
sometimes it is small things but sometimes it can be you wallet or
even your pet, your kid or maybe your boyfriend …. ㅋㅋㅋ

4. Development Process
BUT
WE WOULDN’T WANT SOMETHING LIKE THIS TO HAPPEN

5. Development Process Humby & Buddy Limitation
1) Can’t manage many belonging
(We wanted to create something that we can manage many of our personal belonging)
2) Need to charge
AND WE ALSO CAME ACROSS WITH THIS
CALLED ‘HUMBY AND DUMBY’
recently introduced by Korean company
basically the two-ends sense the distance in between them,
and notice the owner when they go out of certain scope.
but there was these limitation
It has to be regularly charged and it was only connected to one belonging

6. For more information refer to our WIKI
Development Process
GPS
Limitation : Only available in place without ceiling
NFC
Limitation : Only within 10cm
RFID
Huge range of distance available
Secure #3
We then came up with idea, spotting your thing with GPS
however it turned out that GPS signal gets so weak when you are
in a building (:here we mean any place with a 'ROOF' OR 'CEILING' )
it wouldn't work.
and then NFC came into our mind.
NFC stands for near field communication
simply put, this is the system between the platform and the tag
and these two parts communicate to each other through radio frequency signal
One of the strength of NFC is hat many cellphones had NFC chips embedded.
So we finally thought about RFID
which can cover various length. And also is secure than bluetooth which was one of our other options. )
For more information refer to our WIKI

7. Product APPLICATION STICKER CHARM Category Alarm Control Item List
Scan a tag
Category
Alarm Control
Item List
BEFORE going to the detail with the technology
I want to show you how our product works.
IT IS BASICALLY IN TWO PARTS
APPLICATION AND THE TAG (THIS CAN COME UP WITH STICKER OR HANGER)
CHARM

8. Product Scan Item 1. A235689 STEPS TO USE THIS PRODUCT WILL BE
STEPS TO USE THIS PRODUCT WILL BE
1)FIRST, YOU SHOULD REGISTER THE STICKER (tag, hanging) to the platform

9. Product
Scan Item
1. A235689
2. B430910
3. C210904
Add to list
4. D650930
Of course you can register many items

10. Product Further development Categorize Clock Wallet Key Bag Add more
Add to list
4. D650930
Scan a tag
For your convenience you can also categorize your items

11. Product Item List 1. Laptop 2. Wallet 3. USB
once you finish registering THE TAG
2)ATTATCH THE STICKER TO your items FOR EXAMPLE YOUR LAPTOP
4)WHEN THE TAG GOES FAR AWAY with your belonging
5) ALARM will be turned on
(The alarm can be in sound, vibration or light)
so you will never leave your items behind.
3. USB

12. Product But you might wonder, Is the alarm going to ring for ever?
What happens if the child is asleep and doesn’t need to be alarmed for a while ?

13. Product Further development Alarm Control 1：USB 2: Key 3: Child
Of course not, you can select which item to set the alarm on or off
3: Child
4: Wallet

14. Technology: RFID RFID Tag
These are the two main components for RFID system
RFID Tag

15. Technology: RFID
How do RFIDs work.
Shown below is a typical RFID system.
In every RFID system the transponder Tags contain information. Shown is a RFID transceiver that communicates with a passive Tag.
Passive tags have no power source of their own and instead derive power from the incident electromagnetic field. 
Commonly the heart of each tag is a microchip.
When the Tag enters the generated RF field
it is able to draw enough power from the field to access its internal memory and transmit its stored information. 
When the transponder Tag draws power this way
the interaction of the RF fields causes the change at the transceiver antenna to drop in value.
This effect is utilized by the Tag to communicate its information to the reader.
((더 알고싶으면 위키보라해))

16. How to sell Development process 1. Customization Stickers
Necklace, Dog leash
Moon Cake

17. -First solution: GPS Failure due to weak signal
How to sell
Development process
2. Distribution
Multi Shops
RFID readers will be installed at the store
Instruction will be given
for downloading APP
-First solution: GPS Failure due to weak signal
-Second solution: NFC
-Third solution: Child anti-lost alarm device technology Humble and Buddy

18. Potential Development
Development process
Bluetooth model
+ Does not need additional ‘reader’ in the phone
Security
Expensive chip

19. Thank You