Online Marketing Tim Rose - ZingPR. Overview  Introduction & Overview  What is online marketing?  Some do’s and don’t  Social Media – what’s the fuss.

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Presentation transcript:

Online Marketing Tim Rose - ZingPR

Overview  Introduction & Overview  What is online marketing?  Some do’s and don’t  Social Media – what’s the fuss all about?  Questions

Who is ZingPR?  Formed in 2011  Worked with HumiSeal for 7 years.  Full Service Agency  PR  Web design & build  Graphic Design  Direct mail

Online Marketing  Affiliate Marketing - In affiliate marketing, a business recruits associates to promote the company's products or services.  Display Advertising - Display advertising involves the use of web banners or banner ads placed on a third-party website to drive traffic to a website  Marketing – Sending promotional s to subscribed lists  SEO – Making your online presence conform to web standards to improve search engine organic ranking  Viral Marketing - Viral marketing is a technique is which companies encourage customers to pass along information about their products or services.

Social Media  Facebook  Twitter  Google+  You Tube  Stumble/Path/Diggit/  Forum / Blogs

? Social Media  Facebook  Twitter  Google+  You Tube  Stumble/Path/Diggit/  Forum / Blogs Is it Important Does it work in B2B What is it Why are there so many

Do’s & Don’t’s  Do engage your audience – remember its more about creating a network and less about the hard sell  Do generate fresh content as often as possible  Do use online promotion to drive traffic to your website  Don’t put too much technical information on social sites – save it for your website  Avoid using tags on your website  Don’t avoid it – audience trends are shifting so be part of it.

What are they? An creates a navigable website within a website. Conflicts with brand identity Is ignored by all search engines and in some cases marked down

HumiSeal on the net  Please ensure that your website does not contain datasheets or MSDS documents for products – as they can date quickly  Do not embed the HumiSeal website inside a frame  Please ensure that HumiSeal graphics are used in relation to HumiSeal content so as to maintain a consistent message and image

Questions?  More detailed information on social media, websites and marketing can be found on my website:   Go to the news page and select the ‘Marketing Blog’ category