Marketing Activity

Presentation Contents Our credentials What’s been happening Channel Partner Programme Coatings Academy New website Branding What's inside the machine? Questions

Our Credentials Incorporated in 1988 Full service agency specialising in B2B, dedicated to industrial & technical sectors Team includes: In-house creative and web/digital designers Technical and creative writers Strategic communications, branding and identity Account team experienced in: Maximising PR exposure ROI in international technical markets Effective Social media delivery and analysis

What’s been happening? New website and content for industry specific pages New literature Channel Programme Coating Academy New Look

Channel Partner Programme The HumiSeal Channel Partner Program provides three levels of partnership designed to recognise and reward its partners’ investment in the sales of HumiSeal products. The idea is to provide a clearly defined environment for you to work within. As a partner, you gain access to HumiSeal resources and market knowledge, product information and training, along with sales and marketing programs.

Authorised Channel Partner Your organisation is interested in building a formal contract based partnership with HumiSeal. This membership level provides an introduction to the broad array of program benefits that HumiSeal offers to help you get off to a successful start. Qualified lead generation program, secure access to online HumiSeal partner pages, marketing collateral and post-sales technical support.

Premium Channel Partner Your company has achieved proven success in the market place with HumiSeal products, and has consistently achieved revenue targets. You have completed HumiSeal Academy first level training.

Solutions Channel Partner You deliver the highest value to your customers and demonstrate expertise in consulting, implementation and total integration solution models. You have completed Coating Academy second level training and maintain a number of qualified sales and technical staff for advanced implementation.

Coatings Academy Helping channel partners gain a competitive edge with training. Stay on top of the latest developments Get trained by the leading experts Get effective training - Stay one-step ahead Influence business decisions

New website – At last! Many of the changes have been done at the back end in creating a bespoke CMS system to allow easy update of all content. This flexibility will allow HumiSeal to constantly develop new content and adapt to the changing trends as well as better support its Channel Partners Features at a glance: Dedicated industry landing pages New dynamic selector guide Improved Distributor login area Dedicated distributor Forum

What is a brand? The concept of a brand extends far beyond just your company logo. Its your reputation Branding strategies differ in tactics from industry to industry, but generally include: Identify the message Build the message Promote the message ‘Be’ the message

The 4 pillars of branding Differentiation Relevance Esteem Understanding

What’s inside the machine? A new look for HumiSeal that will transcend across all elements to stabilise brand identity. Quickly identifiable Consistent message Strong brand identity Adverts Brochure F&D Handbook Selector Guides Exhibition graphics Corporate giveaways

HumiSeal 295 University Avenue Westwood MA USA Tel: HumiSeal Europe 505 Eskdale Road Winnersh Wokingham Berkshire RG41 5TU United Kingdom Tel: +44 (0)

Ellsworth Guidelines for Business Sales to new customers only as defined in the TGO document. New customers must be registered with HumiSeal Europe. No existing HumiSeal business will be transferred to Ellsworth. Ellsworth will not offer any discounts to any existing customers.

Two Questions…… 1.What products does the market want ? 2.How can we improve our service to you ? Answers tomorrow please.

This evening…………. On the bus from here at Some interesting tastings ! Back to eat an English at the hotel !