BES-t Investments LLC Phase 2 Training Marketing Four Wall Marketing and Community Involvement

Marketing Marketing is communicating the value of a product, service or brand to customers, for the purpose of promoting or selling that product, service, or brand. Questions that need to be answered Who are we? Why are we needed? What are we selling? What makes us different? Who are we selling to? Why should they choose us? What obstacles are standing in our way?

Marketing is an Art and a Science The Art is the skill and practices that directs a customer or potential customer see the need or benefit to purchasing the product. The Science is understanding the economical landscape, demographic profiles and marketplace positioning in order to effectively put in place specific strategies to reach our target audience.

Marketing is creating an Experience The 5 Senses: Sight, Taste, Smell, Hear, Feel The consumer needs to get a glimpse, taste, scent or a reminder of what the experience would be like. Once the senses are stimulated the brain is much more likely to succumb to the urge to consume. We need to create an itch to connect our community with our Brand

What is a Brand? A Brand is a name, term, design or other feature that distinguishes one seller's product from those of others. Effective branding can result in higher sales of not only one product, but of other products associated with that brand. Brand awareness is a customers' ability to recall and recognize the brand, the logo and the advertisements. It helps the customers to understand to which product or service category the particular brand belongs and what products and services sell under the brand name. It also ensures that customers know which of their needs are satisfied by the brand through its products. Brand awareness is of critical importance in competitive situations, since customers will not consider a brand if they are not aware of it. - Wikipedia

The Vehicles (or connection points) of Marketing National and Regional Logo – Communicates our Brand visually Printed Mail – The foundation of our companies growth TV – The most effective but the most expensive Radio – Good supplemental message, affordable and simple Social Networking – Facebook, Text, Billboards, Blimps, Racecars, Clothing, Sporting events, Programs, Park benches etc. Local Store Marketing (LSM) Store Signage – Inside and out, Shakerboards, Pizza suit, POP, Menu etc Bounce Backs & other printed material Word of mouth – Public reputation and credibility Community Outreach/Partnership – Engaging the public directly. Teaming up with other businesses or organizations for mutual benefit with events or sharing of resources. 4 Wall Marketing – The experience the customer has while visiting the store.

Our focus for LSM in 2015 Community Involvement – Connecting with schools, daycares, local events such as The Special Olympics or other fundraisers. 4 Wall Marketing – To focus on KDS and AOS results. Shakerboarding - Aggressive and Effective, Trained and Scheduled 10 to 15 hours per week.

4 Wall Marketing Why? Who? What? Where? When? How?

Shakerboarding Why? Who? What? Where? When? How?