1. SEM1 4.06 A - Promotion PI – Employ sales-promotion activities to inform or remind customers of business or product PI – Explain venue signage PI – Select event signage

2. Purpose of venue signage To assist companies/brands to maximize brand awareness through visibility – must find best location for logo/message! Part of sponsorship activation Increased revenue through promotions Promote team/ticket sales Provide useful information to fans/spectators Keep audience engaged (scoreboard area)

3. Types of venue signage Banners Dasher boards Floor/field graphics Sideline billboards A-frames Electronic message boards Rotational courtside messages Logo placement

4. Location of venue signage Scoreboard/video board Sideline/court Scoring table On court/field Street poles Walkways Outfield walls Tents Racecars Uniforms/attire Equipment

5. Factors when selecting venue signage Cost Location of signage Type of signage Target market Attendance Event Viewers

6. What promotional signage do you see?

8. SEM1 4.06 Activity Students work in pairs Select a sports or entertainment venue Select a company that would have a similar target market as the venue spectators Select an event or series of events Select the type of venue signage purchased Select the location of the venue signage Create a visual graphic of your venue signage Write an argumentative essay (3 paragraphs) of why you selected this venue signage over another