REACH RELEVANCE RECEPTIVITY of time spent listening since 2003 of consumers every week % of audience through commercial breaks 92 % The indisputable, proven facts Sources: RADAR 97, June 2008 Daypart Usage Report / All Radio Stations / Average Weekly Cume, Mon.-Sun., 24-hours / Persons 12+ RADAR Listening Trends - RADAR 81-RADAR 97, June 2003-June Avg. Weekly TSL estimates based on Mon-Sun 24-Hour TSL “What Happens When the Spots Come On,” Arbitron, Media Monitors, & Coleman Research, 2006 %

The indisputable, proven facts Source: Sonoro Audio Survey, May, 2008 JupiterResearch, July 2008 Despite the growing number of other options…….. - Radio is the #1 source for music over MP3 Players and CDs Radio influences the influencers…… - Radio is the #1 source for discovering new music among online users

RADIO On-Air Improving quality and expanding content – Over 1,700 HD Radio stations – Nearly 900 HD-2 channels Source: HD Radio Alliance

New distribution platforms – Over 4,200 stations stream – 33MM streaming listeners per week – Audio experience remains intact from platform to platform RADIO Online Sources: Inside Radio, M Street 2008 | The Infinite Dial 2008, Arbitron, Edison Media

Print and video are different experiences when they move to digital

The Rolling Stones sound like the Rolling Stones across audio channels

Radio on the Web Radio on the Web Radio websites are local Local Radio station website traffic increased 27% in the past year while Internet pure-play sites declined 6% Radio station website revenue increased from $18M to $255M in 5 years RADIO Online Sources: JP Morgan, Internet Radio Scorecard, February 2008; Borell’s “What Local Media Websites Earn” 2008 survey

RADIO On-Site On-Site Marketing Local – even national advertisers want that local footprint Connecting with consumers on Main street Radio stations have “fans”

Radio - Unique brands Every Radio station is a distinctive brand Brand extension on new platforms are revenue opportunities Loyal listeners will follow the brand

Expanded Distribution Options Radio-ready MP3 players like the Zune FM Adaptor for the iPod RADIO On-Demand

New technologies iTunes Tagging with HD Radio Mobile phones for two-way communications Podcasts - 23 million people per month listen to an audio podcast RADIO On-Demand Source: The Infinite Dial 2008, Arbitron, Edison Media

Radio Advertising Bureau INITIATIVES

Radio must stand behind what it sells Accountable Credible RAB Selling & Verification Guidelines Intentionally broad in scope The beginning of the process Committed to a beneficial outcome for all Comprehensive training program for Radio industry sales professionals Selling & Verification

Radio Broadcasters will guarantee the GRP delivery of a schedule on a market basis, based on total audience delivered by the end of the schedule. Advertisers and Radio Broadcasters will agree on posting criteria before a schedule runs, including the verification of audience delivery and the accepted margin of error. Audience Estimates and post-buy analysis should be based on the broadest, most stable data available. Radio Broadcasters will be accountable proportionally for make-goods if the market delivery falls below previously agreed criteria. The advertiser/agency post buy analysis should be conducted within 90 days of the conclusion of the schedule. Any necessary makegood weight will be delivered within 60 days of completed post analysis and advertiser/agency request.

An unprecedented, collaborative industry initiative A L L I A N C E

A Comprehensive Initiative Address perceived challenges: stale content; old technology Underscore Radio’s presence in a digital world

Radio Heard Here Multi-dimensional, multi-year initiative Advertising Industry outreach Public relations Viral communications

Radio Heard Here – Multi-Platform Campaign

Radio Heard Here – Online Communities RadioHeardHere.com for Radio enthusiasts Radiocreativeland.com for advertisers and sellers

Radio Heard Here – Viral Videos

Promote and Educate Accessible Technology - easy, everywhere and on-demand Playlist variety Format diversity Build for the future - training

RAB Training RAB - Training CDMC – Certified Digital Marketing Consultant RAB2009 Conference March 16 – 18 in Orlando, Florida Online Training Academy Courses

One Point of Contact RAB Business Development An unprecedented joint venture

Be an advocate for Radio Energize your staff Engage your advertisers Enlighten your family and friends

The leader in audio entertainment and information