Creating a Marketing Plan Module 1: Competing in the Marketplace.

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Presentation transcript:

Creating a Marketing Plan Module 1: Competing in the Marketplace

Market Research and Competitive Analysis Market research: –Subjective –Based on observations or experiences –Identify target market –One method: Questionnaires Competitive Analysis –Identify strengths and weaknesses –Identify product uniqueness

Company Names and Logos Exercise 1.1: Company Name and Logo Recognition Exercise 1.2: Creating a Company Name Exercise 1.3: Creating a Company Logo

Target Market: Teens Exercise 1.4: Marketing Interest Questionnaire Three Steps 1. Create a questionnaire, include at least 10 questions. 2. Deliver your questionnaire. 3. Summarize and analyze findings, write report.

Exercise 1.4: Questionnaire 1. Create a questionnaire, include at least 10 questions.

Exercise 1.4: Questionnaire 2. Deliver your questionnaire.

Exercise 1.4: Questionnaire 3. Summarize and analyze findings, write report. The participants Survey details Summary of responses (20 out of 25 respondents…) Analysis of responses (Based on the responses, our team concludes that…)