1. Executive Overview and Beyond (MAJOR WORK IN PROGRESS)
Psychosocial

2. The Main Proposal Customers:
Who is your target market (including segments i.e. tiers)?
Mental Health Specialists (SWs, psychologists, etc.)
Medical Staff
First Responders (fire, EMS, police)
Chaplaincy, Religious Leaders
Trained/Prepared Responders and Receivers
Emergency Managers and Planners
Just in time Volunteer responders
Teachers
Parents/Families/Community/public
What are the core consumer needs being addressed?
what are the PS needs of the impacted community
what are the interventions available, recommended
what are PS needs of responders
What are the core standards for the whole group, For the individual Tiers

3. Everything Else 1. Executive Summary:
What is the opportunity, it's nature and scope.
Why do you think this opportunity exists.
2.The Main Proposal
A. Customers
What are the relevant discernible consumer trends?
What is the consumer decision process, buying influences, and purchase behaviour?
Estimated size of potential market?
Why is there an unmet need we are uniquely positioned to fill?
b. Company (us):
How will this product fit in with our teams strength (you need to consider our collaborative team strategy here i.e. our contributing partners).
What are our core competencies going to be?
b. Competition:
Who are the direct or indirect competitors (substitutes)?
Which competitors should we target?
What are their strategies?
Can we convert them to a collaborator and if so how?
What would be the consequence of their not collaborating?
c. Positioning:
A clear outline of positioning strategy for your proposed product line.
d. Translating the opportunity into actual delivery:
How will you deliver the product/service/experience?
What will the actual product be?
What is the price (if you can estimate it)
How will you distribute it?
What is your communication strategy?
Are the 4 P's (Product,Price,Position,Place) in keeping with overall strategy?
Are there any key research questions that need to be raised before you launch this new product?

4. The Real Question
Are there key issues to raise?
YES